Senior Copywriter

Brandmovers India; Mumbai; On-site; INR 900,000 - 1,500,000; Full time

Job summary

Brandmovers India, based in Mumbai, seeks a Senior Copywriter to lead creative writing for daily digital content across platforms. The role demands a keen eye for storytelling and the ability to craft engaging copy for social posts, stories, reels, AR filters, and traditional media such as print and TV ads.

The candidate should have 4–6 years of experience, strong grammar skills, and a proven ability to translate offline ideas into digital formats, while collaborating with an art director to

Qualifications

• 4–6 years of copywriting experience.
• Ability to translate offline ideas to digital.
• Attention to grammar and writing details.
• Strong storytelling across social media and digital formats.

Responsibilities

• Conceptualise and write for daily content across social networks (Instagram, LinkedIn, Twitter, Facebook).
• Demonstrate storytelling for digital content including posts, stories, reels, and AR filters.
• Create a range of creatives from digital films to banners and brochures to bus ads.
• Collaborate with an art director to brainstorm and bring ideas to life.
• Translate client briefs into effective ad campaigns for social, web, radio and TV scripts.

Skills

Creative storytelling

Writing & editing

Social media copy

Idea generation

Job description

Position

Senior Copywriter

About Brandmovers

Brandmovers is a global creative technology agency network, headquartered in Atlanta with other offices in New York, London and Mumbai.

Brandmovers India, born and bred in Mumbai since 2011, is one of the older creative digital agencies who have stood the test of time in India’s digital revolution.

Our motto of “less ordinary and more powerful” comes alive in our partnerships with some of the world’s fastest growing companies and most admired brands including including Manchester United, Universal Studios, Pepsi, KFC, Doritos, Loreal, Hilton, Titan, Fastrack, Westside, United Colors of Benetton, The Bodyshop, Luxottica (Vogue Eyewear & Oakley), Unilever (Lakme Salon & Elle18), Aditya Birla Group, Jack Daniel's, Moët Hennessy (LVMH), Reebok Classics, Biba, ORRA, Myntra, Swiggy and many others.

https://brandmovers.in/

Responsibilities

• Responsible for conceptualising and writing for daily content activities on several social networks including, Instagram, Linkedin, Twitter, Facebook and others where applicable.
• The individual must have a keen interest in digital platforms with an exceptional mode of storytelling and is able to bring rich details alive within the primary forms of online social media and digital content (social posts, stories, reels, AR filters, AI generative content).
• A multi-talented multi-tasker comfortable doing everything from digital films to digital banners and from brochures to buses
• Has a ‘can –do’ attitude. Never gives up, till a creative brief is cracked.
• Brainstorm and bring ideas to life alongside an art director within the creative department.
• Use client briefs to conceive, develop and produce effective advertising campaigns.
• Write clear, persuasive, and original copy for social media, print, web, radio and TV advertisements. These include social posts, slogans, catchphrases, messages, scripts, jingles and taglines.

Qualifications

Preferred Education and Qualifications (not necessary)

• 4-6 years of experience.
• High levels of motivation and perseverance with a strong sense of conviction in your ideas, plus the skills and confidence to express them.
• Ability to translate / adapt offline ideas to digital.
• The ability to take feedback well and adapt ideas to clients' and colleagues' needs.
• The capacity to multitask and meet tight deadlines.
• A good knowledge of popular culture and trends.
• The individual must have outstanding attention to detail (especially when it comes to grammar and writing), and ability to manage several different pieces of information at once.
• The consistent ability to produce and communicate fresh ideas and visual concepts
• High levels of motivation and perseverance with a strong sense of conviction in your ideas, plus the skills and confidence to express them