Copywriter

Xanadu Studio.ai; Mumbai; On-site; INR 600,000 - 900,000; Full time

Job summary

Xanadu Studio.ai in Mumbai is seeking a copywriter to lead the writing on our brand work, shaping campaign lines, manifestos, positioning, naming, and deck copy for a diverse set of clients. You will write across auto, hospitality, FMCG, and financial services, while shaping the studio's own voice.

You will also contribute to scripts, editorial pieces, client proposals, and internal guidelines, ensuring consistency and craft across languages and formats.

Qualifications

• 3–5 years writing for brands in agency, brand studio, or in‑house.
• Portfolio built on brand and campaign work for platforms and narratives.
• Range from a manifesto to a caption; both are craft.
• Fluency in English and Hindi; a third Indian language is a real advantage.
• Structural instinct: you know where an argument turns.
• Comfort with AI as a working method; curiosity is enough.

Responsibilities

• Write campaign platforms, taglines, manifestos, and brand narratives for global and Indian clients.
• Turn strategy into language: positioning statements, tone‑of‑voice systems, naming, and messaging hierarchies.
• Craft copy for pitches, case studies, and credentials work with care equal to campaigns.
• Build and hold brand voice across a client's outputs in multiple languages and formats.
• Own Xanadu Studio's voice across the site, social, and showreels.
• Contribute to scripts and treatments for ads, editorial pieces, and client proposals.

Skills

Brand writing experience

Portfolio in brand/campaign work

Manifesto-to-caption range

Fluent English & Hindi

Structural instinct

AI as working method

Job description

The Role

We are looking for a copywriter to lead the writing on our brand work.

Campaign lines, manifestos, positioning, naming, deck copy, social, pitch narratives — the words that make a brand sound like itself and no one else. You will work across auto, hospitality, FMCG, and financial services, and on the studio's own voice.

What you will do

Brand writing - the core of the role

1. Write campaign platforms, taglines, manifestos, and brand narratives for global and Indian clients.
2. Turn strategy into language. Positioning statements, tone-of-voice systems, naming, and messaging hierarchies.
3. Write the copy inside pitch decks, case studies, and credentials work — with the same care as the campaign itself.
4. Build and hold brand voice across a client's full output, in multiple languages and formats, from a single creative seed.
5. Own the studio's own voice across the site, social, and showreels.

Beyond brand

You will also contribute to the wider writing the studio needs:

1. Scripts and treatments for ad films, microdramas, and music videos, in collaboration with our directors.
2. Editorial and longform — film essays, thought pieces, case study narratives.
3. Client-facing writing: proposals, responses to briefs, presentation narratives.
4. Internal craft work — writing guidelines, prompt language, and reference material other writers use.

What we are looking for

1. 3-5 years writing for brands. Agency, brand studio, or in-house.
2. A portfolio built on brand and campaign work — platforms, lines, and narratives you can talk through end to end.
3. Range from a manifesto to a caption. Both are craft.
4. Fluency in English and Hindi. A third Indian language is a real advantage.
5. Structural instinct. You know where an argument turns and why a line fails.
6. Comfort with AI as a working method. Curiosity is enough; expertise is welcome.

What will set you apart

1. Produced film or script credits of any kind.
2. Naming and verbal identity experience.
3. Longform or editorial writing.
4. A grasp of production economics — you write knowing what a shot costs to make.