Copy Supervisor

Tonic Worldwide; Mumbai; On-site; INR 900,000 - 1,200,000; Full time

Job summary

Tonic Worldwide in Mumbai is seeking a Creative Supervisor to lead copywriting & brand storytelling across digital platforms. Bring bold ideas to life and craft compelling communication for diverse brands while collaborating with designers, strategists and account teams.

You will mentor a team of writers, stay ahead of trends, and ensure every piece upholds high standards of grammar, strategy and creativity. This role is rooted in Mumbai’s vibrant advertising scene.

Qualifications

• 5 years of copywriting experience with a strong portfolio across FMCG, Lifestyle, Wellness and other brands.
• Solid understanding of digital platforms and social storytelling.
• Excellent language, attention to detail, and instinct for what works.
• Collaborative spirit with ability to lead and inspire a team.

Responsibilities

• Understand brand tone, objectives and audience needs to craft compelling communication.
• Write clear, engaging copy across digital platforms from social to integrated campaigns.
• Collaborate with designers, strategists and account teams to build standout creative work.
• Present ideas with clarity and conviction to internal teams and clients.
• Ensure copy is grammatically, strategically and creatively on point.
• Stay updated with trends, culture and digital behaviours to keep work relevant.
• Mentor and develop a team of writers to raise the creative bar.

Job description

We're looking for a Creative Supervisor to join our team in Mumbai. Someone who brings a serious love for the craft of advertising. If you’ve shaped narratives for brands from different sectors and know how to bring bold ideas to life across digital platforms, this one’s for you.

What You’ll Do:

• Understand brand tone, business objectives, and audience needs to craft compelling communication.
• Bring hands-on experience with brands - knowing the lingo, the legacy, and what makes the brand tick.
• Write clear, engaging, and effective copy across digital platforms, from social media to integrated campaigns.
• Collaborate closely with designers, strategists, and account teams to build standout creative work.
• Present ideas with clarity and conviction - internally and to clients.
• Ensure your copy is always on point - grammatically, strategically, and creatively.
• Stay updated with trends, culture, and digital behaviors to inspire work that’s both relevant and refreshing.
• Mentor, guide and develop a team of writers, helping raise the creative bar across the board.

What We’re Looking For:

• 5 years of copywriting experience, with a strong portfolio that includes work on FMCG, Lifestyle, Wellness and other brands.
• Solid understanding of digital platforms, formats, and storytelling for social.
• Strong command over language, attention to detail, and an instinct for what works.
• A collaborative spirit with the ability to lead by example and inspire a team.
• Hunger to work on proactive award award-winning campaigns