Copywriter - D2C

Varalife®; Bengaluru; On-site; INR 600,000 - 900,000; Full time

Job summary

Varalife is a Bengaluru-based longevity-nutrition startup turning aging science into daily nutrition and diagnostic tools. We’re backed by University of Hyderabad Startup India and Elevate, a lean team focused on cellular health and impact.

As a Copywriter, you’ll craft high-converting ad copy, educational content, and campaign materials across Meta, Google, email, and social channels. You’ll collaborate with the Content Strategist and Designers, delivering 10+ variations fast and iterating on

Qualifications

• 1-2 years copywriting at an agency or D2C brand (supplements, beauty, wellness preferred)
• Portfolio showing conversion-focused work with measurable results
• Experience writing for performance marketing (Meta/Google ads)
• Understanding of customer psychology and conversion principles
• Ability to translate complex/technical concepts into simple benefits
• Data-driven mindset – iterate based on performance metrics
• Speed – can write 10 ad variations before lunch
• Agency experience with multiple D2C brands
• Health/wellness/fitness category expertise
• Email marketing experience (Klaviyo knowledge bonus)
• SEO and content marketing understanding
• Experience working with influencers/UGC creators
• Science background or ability to quickly grasp scientific concepts

Responsibilities

• Write ad copy for Meta/Google balancing scientific credibility with emotional hooks
• Create multiple copy variations for A/B testing (headlines, descriptions, CTAs)
• Write landing page copy optimized for conversion
• Iterate rapidly based on CTR, CAC, and ROAS data
• Write captions that educate, entertain, and engage across Instagram, Facebook, Twitter
• Create hooks for reels/stories that stop the scroll
• Develop educational content that makes cellular health, and longevity accessible
• Script video content and collaborate with creators/influencers
• Write WhatsApp broadcast messages and SMS campaigns
• Craft email sequences: welcome flows, abandoned cart, post-purchase education
• Write promotional campaigns that feel valuable, not salesy
• Create customer success stories and testimonials
• Develop FAQ content and customer service templates

Skills

Copywriting

Performance marketing

Email marketing

SEO

Tools

Klaviyo

Meta Ads

Google Ads

Job description

We're a longevity-nutrition startup turning cutting-edge aging science into daily nutrition and diagnostic tools. Backed by the University of Hyderabad (Startup India) & Karnataka's Elevate program, we're a lean, high-ownership team pushing the frontiers of cellular health.

Role Description

Write copy that converts skeptics into believers and believers into lifetime customers. You'll craft everything from high-converting ad copy to educational content that makes complex science feel simple. Working closely with our Content Strategist and Visual Designers, you'll find the perfect words to match our scroll-stopping visuals. This is 80% execution, 20% strategy.

What you'll do

• Write ad copy for Meta/Google that balances scientific credibility with emotional hooks
• Create multiple copy variations for A/B testing (headlines, descriptions, CTAs)
• Write landing page copy optimized for conversion
• Iterate rapidly based on CTR, CAC, and ROAS data
• Write captions that educate, entertain, and engage across Instagram, Facebook, Twitter
• Create hooks for reels/stories that stop the scroll
• Develop educational content that makes cellular health, and longevity accessible
• Script video content and collaborate with creators/influencers
• Write WhatsApp broadcast messages and SMS campaigns
• Craft email sequences: welcome flows, abandoned cart, post-purchase education
• Write promotional campaigns that feel valuable, not salesy
• Create customer success stories and testimonials
• Develop FAQ content and customer service templates

Brand & Strategy (≈10%)

• Partner with Content Strategist on campaign messaging
• Maintain brand voice guidelines and copy style guide
• Brief visual designers on copy-visual hierarchy
• Support packaging copy and regulatory compliance

Must-haves

• 1-2 years copywriting at an agency or D2C brand (supplements, beauty, wellness preferred)
• Portfolio showing conversion-focused work with measurable results
• Experience writing for performance marketing (Meta/Google ads)
• Understanding of customer psychology and conversion principles
• Ability to translate complex/technical concepts into simple benefits
• Data-driven mindset – you iterate based on performance metrics
• Speed – can write 10 ad variations before lunch
• Agency experience with multiple D2C brands
• Health/wellness/fitness category expertise
• Email marketing experience (Klaviyo knowledge bonus)
• SEO and content marketing understanding
• Experience working with influencers/UGC creators
• Science background or ability to quickly grasp scientific concepts

Success metrics you'll own

• Ad copy CTR and conversion rates
• Email open rates and click-through rates
• Social engagement rates and follower growth
• Customer retention through content

What Success Looks Like after Month 12

• Copy that consistently beats performance benchmarks
• Distinct brand voice that stands out in wellness/longevity space
• Library of proven copy frameworks and templates
• Educated customer base that understands our science
• Higher LTV through compelling retention content

We offer direct access to founders, zero bureaucracy, and the chance to define how India talks about longevity.