Content Writer

Meri Diet; Gautam Buddha Nagar; On-site; INR 201,000 - 268,000; Full time

Benefits offered by this job

Salary up to 20,000/month

Job summary

MeriDiet in India is seeking a Content Writer & Copywriter who can craft engaging, conversion-focused content for websites, blogs, social media, and paid campaigns. The role requires hands-on Meta Ads copy and a knack for hooks and messaging, with collaboration across marketing, design, and nutrition teams.

You will research nutrition topics, write SEO-friendly content, create ad variations for testing, and polish copy for accuracy and clarity.

Qualifications

• 1–3 years of professional Content Writing/Copywriting experience.
• Hands-on experience writing Meta Ads copy.
• Strong understanding of Facebook & Instagram advertising creatives and messaging.
• Ability to write strong hooks and conversion-focused copy
• Strong research and proofreading skills.
• Basic understanding of SEO and keyword research
• Ability to create short-form and long-form content.
• Strong understanding of audience psychology and storytelling.

Responsibilities

• Write SEO-friendly blogs, website content, social media posts, and marketing content.
• Write Meta Ads copy for Facebook & Instagram campaigns — Mandatory.
• Create compelling ad hooks, primary text, headlines, descriptions, and CTAs
• Develop multiple copy variations for A/B testing and performance campaigns.
• Write conversion-focused copy for different stages of the customer funnel.
• Research nutrition, health, wellness, and technology topics.
• Create accurate, engaging, and easy-to-understand content.
• Collaborate with the Meta Ads, marketing, design, and nutrition teams.
• Proofread and edit content for grammar, clarity, and consistency.
• Understand audience pain points and convert them into effective messaging.
• Stay updated with content marketing, social media, and advertising trends.

Skills

Content Writing/Copywriting experience

Meta Ads copy

Facebook & Instagram ads understanding

Hooks & conversion copy

Research & proofreading

SEO & keyword research

Short-form & long-form content

Audience psychology & storytelling

Job description

Work Mode: On-site

About MeriDiet

MeriDiet is India’s AI-powered personalized nutrition platform, combining nutrition technology with expert dietitian guidance. We help individuals achieve their health, fitness, and wellness goals through personalized diet plans, online consultations, progress tracking, and lifestyle-focused nutrition support.

Role Description

We are looking for a Content Writer & Copywriter who can create engaging, informative, and conversion-focused content for MeriDiet’s website, blogs, social media, and paid advertising campaigns.

The candidate must have strong copywriting skills, especially in Meta Ads, and should be able to write compelling hooks, primary text, headlines, CTAs, and ad variations designed to drive clicks, leads, and sales.

Key Responsibilities

• Write SEO-friendly blogs, website content, social media posts, and marketing content.
• Write Meta Ads copy for Facebook & Instagram campaigns — Mandatory.
• Create compelling ad hooks, primary text, headlines, descriptions, and CTAs
• Develop multiple copy variations for A/B testing and performance campaigns.
• Write conversion-focused copy for different stages of the customer funnel.
• Research nutrition, health, wellness, and technology topics.
• Create accurate, engaging, and easy-to-understand content.
• Collaborate with the Meta Ads, marketing, design, and nutrition teams.
• Proofread and edit content for grammar, clarity, and consistency.
• Understand audience pain points and convert them into effective messaging.
• Stay updated with content marketing, social media, and advertising trends.

Mandatory Skills

• 1–3 years of professional Content Writing/Copywriting experience.
• Hands-on experience writing Meta Ads copy.
• Strong understanding of Facebook & Instagram advertising creatives and messaging.
• Ability to write strong hooks and conversion-focused copy
• Strong research and proofreading skills.
• Basic understanding of SEO and keyword research
• Ability to create short-form and long-form content.
• Strong understanding of audience psychology and storytelling.

Preferred

• Experience in health, nutrition, wellness, healthcare, or technology content.
• Experience working with D2C/e-commerce or performance marketing brands.
• Understanding of Meta Ads metrics and performance-based copywriting.

What We Offer

• Salary up to 20,000/month, based on experience and skills.
• Opportunity to work with a growing AI + Nutrition startup.
• Hands-on exposure to content marketing, Meta Ads, SEO, and digital marketing.
• Learning and career growth opportunities.