Junior Copywriter

Varalife®; Bengaluru; On-site; INR 600,000 - 900,000; Full time

Job summary

Varalife®, a longevity-nutrition startup, is seeking a copywriter to craft high-converting ad copy, landing pages, and educational content. You will work closely with our Content Strategist and Designers to craft words that resonate with skeptical audiences and turn them into lifelong customers.

You will create multiple ad variations, scripts for video content, email sequences, and campaigns across Meta/Google ads, Instagram, and WhatsApp.

Qualifications

• 1-2 years copywriting at an agency or D2C brand (supplements, beauty, wellness preferred).
• Portfolio showing conversion-focused work with measurable results.
• Experience writing for performance marketing (Meta/Google ads).
• Understanding of customer psychology and conversion principles.
• Ability to translate complex concepts into simple benefits.
• Data-driven mindset and speed in delivering variations.

Responsibilities

• Write ad copy for Meta/Google that balances credibility with emotional hooks.
• Create multiple copy variations for A/B testing (headlines, descriptions, CTAs).
• Write landing page copy optimized for conversion.
• Iterate rapidly based on CTR, CAC, and ROAS data.
• Write captions for Instagram, Facebook, and Twitter.
• Develop educational content to make longevity concepts accessible.
• Script video content and collaborate with creators/influencers.
• Craft email sequences: welcome flows, abandoned cart, education.

Skills

Copywriting

Performance marketing

A/B testing

Email marketing

Content strategy

Social media copy

Influencer/UGC collaboration

Editing and storytelling

Tools

Klaviyo

Job description

We're a longevity-nutrition startup turning cutting-edge aging science into daily nutrition and diagnostic tools. Backed by the University of Hyderabad (Startup India) & Karnataka's Elevate program, we're a lean, high-ownership team pushing the frontiers of cellular health.

Role Description

Write copy that converts skeptics into believers and believers into lifetime customers. You'll craft everything from high-converting ad copy to educational content that makes complex science feel simple. Working closely with our Content Strategist and Visual Designers, you'll find the perfect words to match our scroll-stopping visuals. This is 80% execution, 20% strategy.

What you'll do

• Write ad copy for Meta/Google that balances scientific credibility with emotional hooks
• Create multiple copy variations for A/B testing (headlines, descriptions, CTAs)
• Write landing page copy optimized for conversion
• Iterate rapidly based on CTR, CAC, and ROAS data
• Write captions that educate, entertain, and engage across Instagram, Facebook, Twitter
• Create hooks for reels/stories that stop the scroll
• Develop educational content that makes cellular health, and longevity accessible
• Script video content and collaborate with creators/influencers
• Write WhatsApp broadcast messages and SMS campaigns
• Craft email sequences: welcome flows, abandoned cart, post-purchase education
• Write promotional campaigns that feel valuable, not salesy
• Create customer success stories and testimonials
• Develop FAQ content and customer service templates

Brand & Strategy (≈10%)

• Partner with Content Strategist on campaign messaging
• Maintain brand voice guidelines and copy style guide
• Brief visual designers on copy-visual hierarchy
• Support packaging copy and regulatory compliance

Must-haves

• 1-2 years copywriting at an agency or D2C brand (supplements, beauty, wellness preferred)
• Portfolio showing conversion-focused work with measurable results
• Experience writing for performance marketing (Meta/Google ads)
• Understanding of customer psychology and conversion principles
• Ability to translate complex/technical concepts into simple benefits
• Data-driven mindset – you iterate based on performance metrics
• Speed – can write 10 ad variations before lunch
• Agency experience with multiple D2C brands
• Health/wellness/fitness category expertise
• Email marketing experience (Klaviyo knowledge bonus)
• SEO and content marketing understanding
• Experience working with influencers/UGC creators
• Science background or ability to quickly grasp scientific concepts

Success metrics you'll own

• Ad copy CTR and conversion rates
• Email open rates and click-through rates
• Social engagement rates and follower growth
• Customer retention through content

What Success Looks Like after Month 12

• Copy that consistently beats performance benchmarks
• Distinct brand voice that stands out in wellness/longevity space
• Library of proven copy frameworks and templates
• Educated customer base that understands our science
• Higher LTV through compelling retention content

We offer direct access to founders, zero bureaucracy, and the chance to define how India talks about longevity.