Creative Copywriter

Zoomies; Pune District; On-site; INR 500,000 - 800,000; Full time

Job summary

Zoomies Petcare Pvt. Ltd. is seeking a sharp, consumer-obsessed copywriter to craft compelling copy across the consumer journey—from ads to landing pages, product pages, WhatsApp, email, social, packaging, and campaigns.

The role focuses on turning product truths into memorable benefits, developing varied creative angles, and writing for conversion while maintaining a direct, smart Zoomies voice suitable for Indian consumers.

Qualifications

• 1–4 years of experience in D2C, performance marketing, advertising, content or consumer brands.
• Experience writing Meta/performance ads and UGC is strongly preferred.
• Understanding of CAC, ROAS, CTR and CVR is a strong advantage.

Responsibilities

• Write copy for Meta ads, Instagram ads, Google ads, static ads, carousels, video ads, reels, UGC scripts, founder-led videos and influencer briefs.
• Translate product truths into memorable consumer-facing expressions.
• Develop multiple creative angles and hooks from consumer insights.
• Write scripts that sound like real people for UGC creators, influencers and actors.
• Write homepage, product pages, landing pages, product descriptions, offers, bundles and checkout messaging for conversion.
• Help develop and protect the Zoomies voice: direct, smart, irreverent, clear and consumer-first.

Skills

English mastery

Headline & hook writing

Simplifying product information

Consumer psychology

Conversational writing

Idea generation

Job description

Zoomies Petcare Pvt. Ltd. is a fast-growing, clean-label pet nutrition brand redefining how India approaches pet health.We are building a new generation of pet food and treats for Indian pet parents. We believe pet food should be clearer, better and more honest and we use product truth, consumer insight and sharp communication to challenge category conventions.

We’re looking for ambitious professionals who can build markets from the ground up and grow with us.We move fast, value initiative, and reward performance.If you’re driven, strategic, and thrive on creating impact in competitive markets.

About the Role

We are looking for a sharp, consumer-obsessed copywriter who can make people stop scrolling—and then make them want to buy. You will write across Zoomies' consumer journey: Ad → Landing Page → Product Page → WhatsApp → Email → Social → Packaging → Campaigns.

The job isn't to write 'nice copy.' The job is to communicate a compelling reason to choose Zoomies.

Function: Brand Marketing

Experience: 1-4 Years

Industry: D2C/Consumer/Performance Marketing

What You Will Do

1. Performance Advertising

• Write copy for Meta ads, Instagram ads, Google ads, static ads, carousels, video ads, reels, UGC scripts, founder-led videos and influencer briefs.
• Develop hooks, headlines, primary text, CTAs, scripts, product claims, comparison copy and offer communication.

2. Turn Product Features into Consumer Benefits

• Translate product truths into memorable consumer-facing expressions.
• Example: Instead of simply saying 'Made with 100% chicken breast', find the sharper reason-to-believe and communication angle.

3. Develop Multiple Creative Angles

• Build problem, comparison, education, ingredient, value, identity, category-challenge and other creative territories.
• Generate multiple distinct hooks and executions from one underlying consumer insight.

4. UGC & Video Scripts

• Write scripts that sound like real people, not advertisements.
• Work with UGC creators, influencers, founders, pet parents, actors and editors.

5. Website & Conversion Copy

• Write and improve homepage, product pages, landing pages, product descriptions, offers, bundles, subscription messaging, FAQs, pop-ups and checkout messaging.
• Write for conversion, not merely readability.

6. Brand Voice

• Help develop and protect the Zoomies voice: direct, smart, irreverent, clear and consumer-first.
• Make complex product and nutrition information simple, memorable and compelling.

What We Are Looking For

• Exceptional command of English.
• Very strong headline and hook writing.
• Ability to simplify complicated product information.
• Strong understanding of consumer psychology.
• Ability to write conversationally and adapt tone across formats.
• Obsession with good advertising.
• Ability to generate many ideas quickly.
• Willingness to rewrite and iterate based on performance data.

Ideal Background

• 1–4 years of experience in D2C, performance marketing, advertising, content or consumer brands.
• Experience writing Meta/performance ads and UGC is strongly preferred.
• Understanding of CAC, ROAS, CTR and CVR is a strong advantage.
• Experience with Indian consumers and consumer brands is a plus.
• Portfolio showing strong advertising thinking and writing.

What Success Looks Like

• You consistently turn product truths and consumer insights into copy that makes people stop, understand, believe and buy. Your work improves creative performance and gives the Creative Strategist a larger library of proven messaging angles to scale.