Creative Copywriter Script Strategist D2C Health and Wellness

Adecco India; Gurugram District; On-site; INR 600,000 - 1,200,000; Full time

Job summary

Adecco India is seeking a Creative Copywriter Script Strategist for D2C health and wellness. You will transform complex health concepts into high-converting content and scripts for social media and campaigns.

The role requires storytelling, consumer psychology, and ability to produce landing pages, product descriptions, ad copy, and launch campaigns, collaborating with Growth, Product, Creative, and Research teams. AI tools like ChatGPT/Claude welcomed.

Location is Gurgaon, India; full-time.

Qualifications

• Excellent copywriting and storytelling abilities.
• Proven conversion-focused copywriting experience.
• Script writing for social media and video content.
• Strong understanding of consumer psychology.
• Ability to simplify health-related concepts.
• Experience writing landing pages, website copy, and performance marketing content.
• Familiarity with AI writing tools like ChatGPT and Claude.
• Strong research and communication skills.

Responsibilities

• Write high-converting scripts for Instagram Reels, YouTube videos, and digital campaigns.
• Develop persuasive landing pages, website copy, product descriptions, ad copy, and launch campaigns.
• Translate complex health and wellness concepts into simple, engaging consumer-friendly content.
• Create compelling hooks, storytelling frameworks, and conversion-focused messaging.
• Research customer behavior, online reviews, competitor messaging, and audience psychology to improve content performance.
• Collaborate with Growth, Product, Creative, Motion, and Research teams to execute marketing campaigns.
• Leverage AI writing tools such as ChatGPT or Claude to improve content creation and productivity.

Skills

Excellent copywriting

Conversion-focused copywriting

Script writing

Consumer psychology

Explain health concepts

Landing pages & web copy

AI writing tools

Research & communication

Job description

Creative Copywriter Script Strategist D2C Health and Wellness

Location : Gurgaon, India

Experience: 2-6 Years

Employment Type: Full Time

Job Overview

We are looking for a creative and performance-driven Conversion Copywriter & Script Strategist who can transform complex health and wellness concepts into compelling, high-converting content. The ideal candidate is a strong storyteller with an understanding of consumer psychology and conversion-focused copywriting.

If you have experience creating scripts, landing pages, ad copy, and marketing content that drives engagement and sales, we'd love to hear from you.

Key Responsibilities

• Write high-converting scripts for Instagram Reels, YouTube videos, and digital campaigns.
• Develop persuasive landing pages, website copy, product descriptions, ad copy, and launch campaigns.
• Translate complex health and wellness concepts into simple, engaging consumer-friendly content.
• Create compelling hooks, storytelling frameworks, and conversion-focused messaging.
• Research customer behavior, online reviews, competitor messaging, and audience psychology to improve content performance.
• Collaborate with Growth, Product, Creative, Motion, and Research teams to execute marketing campaigns.
• Leverage AI writing tools such as ChatGPT or Claude to improve content creation and productivity.

Required Skills

• Excellent copywriting and storytelling skills
• Experience in conversion-focused copywriting
• Script writing for social media and video content
• Strong understanding of consumer psychology
• Ability to simplify technical or health-related concepts
• Experience writing landing pages, website copy, and performance marketing content
• Familiarity with AI writing tools (ChatGPT, Claude, etc.)
• Strong research and communication skills

Preferred Background

• Experience with D2C brands, healthcare, wellness, nutraceutical, skincare, parenting, FMCG, or consumer brands.
• Experience creating content for performance marketing campaigns.

Interested candidates kindly share your CV and below details to [e-mail]