Copywriter Head

Dr Veda; Delhi; On-site; INR 1,000,000 - 1,800,000; Full time

Job summary

Dr Veda is a Delhi-based skincare brand seeking a Copywriter Head to lead the copy team across digital, print, and product communications. You will craft and edit compelling copy for campaigns, websites, product descriptions, and press releases while defining the brand voice and ensuring consistency across all touchpoints.

You will collaborate with marketing, design, and product teams to develop content strategies that drive brand growth and customer engagement.

Qualifications

• Proven copywriting leadership in skincare or DTC preferred.
• Ability to craft campaigns, websites, product descriptions, and press releases.
• Define and maintain the brand voice across channels.
• Mentor writers and manage content timelines with deadlines.

Responsibilities

• Lead the copywriting function for the brand across digital, print, and product communication channels.
• Create and edit high-quality copy for campaigns, websites, and press materials.
• Define and maintain a cohesive brand voice and messaging architecture.

Skills

Copywriting

Brand voice

Content strategy

Ad copy writing

Team leadership

Mentoring writers

Job description

Company Description

Dr Veda is dedicated to making natural wellness simple, accessible, and genuinely effective for a wide range of individuals. The brand focuses on remedies inspired by nature, crafted with care, and supported by a strong foundation of trust. Products and services are designed to support relief, relaxation, and rejuvenation in everyday life. Team members at Dr Veda contribute to a mission-driven environment that values authenticity, holistic well-being, and customer-centered communication.

Role Description

The Copywriter Head is an on-site role based in Delhi, India. This position leads the copywriting function, overseeing the development of brand messaging across digital, print, and product communication channels. Day-to-day responsibilities include creating and editing high-quality copy for campaigns, websites, product descriptions, and press releases; defining and maintaining the brand voice; and ensuring consistency across all customer touchpoints. The role collaborates closely with marketing, design, and product teams to develop compelling content strategies that support brand growth and customer engagement. The Copywriter Head also mentors and reviews the work of other writers, manages content timelines, and uses performance insights to refine messaging.

We're looking for a Copywriter who knows that good copy isn't about sounding clever — it's about making people stop, relate, believe, and buy.

If you're someone who:

• Can write scroll-stopping hooks that grab attention instantly
• Knows how to turn customer problems into powerful ad angles
• Can write compelling Meta & Google ad copy, UGC scripts, headlines & CTAs
• Understands consumer psychology and what makes people click and convert
• Loves researching competitors, customers, trends and winning creatives
• Can take a product and find multiple ways to sell the same product
• Knows how to write differently for cold, warm and retargeting audiences
• Can balance creativity with performance
• Takes ownership, communicates well and always meets deadlines

... we'd love to talk.

You'll be joining a fast-growing Skincare DTC brand where copy plays a huge role in our growth.

What you'll get:

• A talented and supportive team
• Clear workflows and SOPs
• Continuous feedback and collaboration
• The opportunity to work on high-volume performance creatives
• Exposure to Meta, Google, influencers and D2C growth
• Freedom to test new ideas, hooks, angles and formats
• Plenty of room to grow as we grow

We're not looking for someone who just writes "creative" copy.

We're looking for someone who can write copy that makes people say:

"That's exactly what I'm going through."

... and then makes them want to buy.

If you're obsessed with hooks, psychology, storytelling and performance, this could be a great fit.