Copywriter/ Content Writer

Fifth Estate Agency; Maharashtra; On-site; INR 300,000 - 540,000; Full time

Job summary

Fifth Estate Agency is seeking a skilled content writer to join a dynamic, young team. The role involves researching client goals, creating compelling copy across formats, and applying SEO strategies to drive results.

You will work on ad copy, long-form blogs, and web content, collaborating with designers and social media specialists to deliver brand-aligned content and campaigns.

Qualifications

• Strong writing and communication skills.
• Proficient in English; Hindi/Marathi an advantage.
• Experience with digital content and SEO principles.

Responsibilities

• Research client goals and target audiences to inform content strategy.
• Write, edit, and proof long-form content and advertising copy.
• Apply SEO best practices to improve content visibility.
• Create conversion-oriented digital ad copy across platforms.
• Develop long-form blogs on technology, finance, and other domains.
• Understand UX and information architecture to structure content.
• Collaborate with social media, design, and production teams to meet client goals.
• Stay up-to-date with trends in social media, marketing, and design.

Skills

Strong writing

English proficiency

SEO knowledge

Content strategy

Education

Bachelor's degree in Communications or related field

Job description

What’s on offer -

The chance to be part of a young, fun, and growing organization and the opportunity to build hands on a top-notch client, project, and agency portfolio of advertisement copy, SEO blogs, video scripts, PR, social media, and website content, etc.

• Research, and assimilate client goals, customer needs and competitor positions to arrive at impactful and effective communication strategies.
• Write, edit, proof long form content or advertising copy as needed with expert understanding of the medium of delivery as well as platform optimization techniques.
• Thorough understanding of the principles of SEO and the importance and techniques of content in achieving SEO goals.
• Proven track record of writing conversion oriented digital ad copy across all paid advertising platforms.
• Demonstrated expertise in writing long form in-depth blogs across diverse domains especially technology and finance.
• Working understanding of UX principles and website information architecture and ability to systematically segregate and categorize content in the appropriate structure.
• Understanding of Social media principles and platform nuances to optimize social media copy for the appropriate audience and client goals
• Work with social media specialists to develop impactful editorial calendars, creatives and communications which meet all client brand and business goals.
• Strong interpersonal skills to be able to work with diverse stakeholders including client representatives, client servicing, design team, production team and management to present your ideas convincingly and ensure your vision is brought to live in the final deliverables.
• Keep abreast of latest trends in social media, technology, advertising, marketing & design.

Who You Are –

Competency

• Strong Communicator with exceptional writing, comprehension articulation abilities.
• Understanding of various industries and categories through a discerning brand and marketing perspective
• Keen interest in studying and learning consumer behaviour
• Proficient in written and spoken English (Hindi & Marathi an advantage)
• Innate curiosity to learn new things and work with people.- Familiar with various brand and digital marketing trends
• Ability to collaborate with diverse stakeholders - designers, writers, technical specialists, clients and business leaders and adept at using formal and informal influence to keep work moving forward in a timely and efficient manner.

Culture

• Pathologically curious with a deep-rooted desire to learn more, know more and do more.
• Positive and Passionate about brands, consumers, technology, and markets.
• Invested in personal, professional, and organizational growth; Constantly seeking ways to strengthen the synergies between all three.

Who We Are

An Award-winning Digital Brand Management agency who love and live all things digital. A dynamic young team with broad range of expertise, ranging from Brand Strategy to Performance Marketing to Design strategy, has come together to build a one-of-a-kind brand development and deployment centre. Uniquely positioned to service mature clients for their digital needs as well as partner with up-and-coming brands to define their digital first brand position, we aim to provide a much needed holistic, medium agnostic and conversion-oriented perspective on what consumers demand today from each and every brand interaction.

All things aside, our people come first and building a fun-filled, high performance and enthusiastic team is our primary objective; we believe passion conquers all!