Associate - B2B & B2C Copywriter

BrandStory Digital; Bengaluru; On-site; INR 480,000 - 600,000; Full time

Job summary

BrandStory Digital is looking for an Associate – B2B & B2C Copywriter to join our Content & Digital Marketing team in Bangalore. This role focuses on crafting clear, persuasive copy for diverse brands across digital platforms, with emphasis on both B2B and B2C audiences.

You'll collaborate with designers, strategists, social media managers, and account managers to deliver engaging content—from websites and blogs to social posts and marketing collaterals—while ensuring brand voice and SEO best

Qualifications

• 2–4 years of copywriting/content writing experience, agency preferred.
• Strong command of English (grammar, vocabulary, storytelling).
• Experience writing for both B2B and B2C audiences.
• Understanding of digital marketing concepts and platforms.
• Basic knowledge of SEO, social media trends, and ad copywriting.
• Ability to manage multiple projects and meet deadlines.
• Creative mindset with strong attention to detail.

Responsibilities

• Write clear, persuasive copy for B2B and B2C clients.
• Create content for social media posts, websites, blogs, and case studies.
• Develop brochures, presentations, and marketing collateral.
• Understand brand tone and adapt writing style per platform and campaign.
• Support integrated campaigns across channels.
• Collaborate with design and performance marketing teams to align copy with visuals.
• Incorporate SEO best practices in blogs and website content.
• Edit and proofread content for clarity and consistency.
• Optimize copy based on performance insights.
• Participate in client discussions to understand requirements.

Skills

Copywriting

Content Writing

B2B & B2C Writing

English Proficiency

SEO Basics

Deadline Management

Tools

Google Docs

Grammarly

CMS platforms

Job description

Job Title: Associate – B2B & B2C Copywriter

Experience: 2–4 Years

Location: Bangalore (Work from Office)

Department: Content & Digital Marketing

Employment Type: Full-Time

About BrandStory Digital

BrandStory Digital is a performance-driven digital marketing and branding agency delivering impactful solutions across SEO, social media, performance marketing, website development, and content strategy. We partner with B2B and B2C brands to create measurable growth and strong digital presence.

Job Overview

We are looking for a creative and detail-oriented Associate – B2B & B2C Copywriter with 2–4 years of experience to join our growing digital marketing team.

The ideal candidate should be comfortable writing across multiple industries, audiences, and digital platforms — ranging from brand storytelling to performance-driven marketing content.

You will work closely with designers, strategists, social media managers, performance marketers, and account managers to create compelling copy that drives engagement, leads, and conversions.

Key Responsibilities

1. Copywriting & Content Creation

• Write clear, persuasive, and engaging copy for B2B and B2C clients
• Create content for:
• Social media posts & captions
• Websites & landing pages
• Blogs, articles, and case studies
• Brochures, presentations, and marketing collaterals

2. Brand & Campaign Support

• Understand brand tone, voice, and positioning for different clients
• Adapt writing style based on platform, audience, and campaign objective
• Support integrated digital campaigns across multiple channels
• Collaborate with design and performance marketing teams to align copy with visuals and campaign goals
• Incorporate SEO best practices in blogs and website content
• Edit and proofread content to ensure clarity, accuracy, and consistency
• Optimize copy based on performance insights and campaign feedback
• Participate in client discussions to understand project requirements and expectations

Required Skills & Qualifications

• 2–4 years of experience as a Copywriter / Content Writer (agency experience preferred)
• Strong command of English (grammar, vocabulary, storytelling ability)
• Experience writing for both B2B and B2C audiences
• Understanding of digital marketing concepts and platforms
• Basic knowledge of SEO, social media trends, and ad copywriting
• Ability to manage multiple projects and meet deadlines
• Creative mindset with strong attention to detail

Good to Have (Bonus Skills)

• Experience working in a digital marketing or advertising agency
• Exposure to performance marketing or conversion-focused copy
• Familiarity with tools such as Google Docs, Grammarly, and CMS platforms
• Ability to independently interpret briefs and client requirements

What We Offer

• Opportunity to work with diverse brands and industries
• Fast-paced learning environment with hands-on exposure
• Collaborative and creative team culture
• Clear career growth path in copywriting, content strategy, or brand communication