Senior Copywriter

The Langoor Group; Bengaluru; On-site; INR 900,000 - 1,200,000; Full time

Job summary

Langoor, a digital marketing agency, seeks a Senior Copywriter with 6–8 years of agency experience, especially in B2B and enterprise accounts. You’ll own copy across formats—email, social, digital ads, long-form articles, scripts, decks, and campaigns—and shape the brand’s voice.

Collaborate with art directors, strategists, and creators; translate briefs into clear, persuasive language; and defend a distinct messaging point of view.

Qualifications

• 6–8 years in an agency environment with exposure to B2B/enterprise accounts.
• Ability to write across digital, integrated, and content marketing formats.
• Portfolio demonstrating versatile writing across formats.

Responsibilities

• Own the copy across formats, emails, social, digital ads, long-form articles, scripts, decks, and integrated campaigns.
• Dig into briefs; understand brand, products, and buyer; write with intent and clarity.
• Bring a clear messaging point of view behind the executions.
• Collaborate with art directors, strategists, and creative leads; raise the bar when needed.
• Maintain brand voice consistency across all touchpoints.
• Use AI tools thoughtfully and effectively, with familiarity of agentic AI workflows.

Skills

Cross-format copywriting

Brand voice

Collaboration

Job description

Senior Copywriter

Location

About

Langoor, A 'born in digital era' digital marketing agency is challenging /changing the very way marketers makesense of the digital disruption and navigate their way to Impact Business x Marketing x Brand Performance.

Going beyond the elementary impact of digital in terms of search, social and storytelling, marketers need tolook attheir customer journeys in the digital domains and focus their action based on insights ofdigital behaviour and contextise their marketing mix strategies and action.

Driving Indian Brands into the Digital First Marketing Era with our expertise in Data x Technology x StrategicThinking x Creative Edge delivering agile Marketing Transformations & Brand Performance.

Details about the role

This is a role for someone who has done the work, in a marketing agency, across categories, chasing goals andcome out sharper for it. You have written for businesses selling to other businesses. You understand that theB2B buyer is not a logo on a slide. They are a person with a deadline, a manager, and a problem that needssolving.

You will write across enterprise and B2C accounts: technology platforms, SaaS products, digital services, andbrands that show up in people's lives every day. The range is real. So is the expectation.

What You'll Do

• Own the copy across formats, email, social, digital advertising, long-form articles, scripts, decks, and integrated campaigns. Own the exciting world of CX with engaging thoughts and the words to woo your audience.
• Dig into briefs. Understand the brand – its products and offerings. Understand the buyer and the market. Then write with intent and clarity to connect the brand and its audiences.
• Bring a clear messaging point of view to the table, not just executions, but the thinking that sits behind them.
• Collaborate closely with art directors, strategists, and creative leads; raise the bar when the work calls for it.
• Hold brand voice consistently across all touchpoints, you become the person others turn to when they are unsure how something should sound.
• Use AI tools, thoughtfully, critically, and effectively, to go further, faster. Familiarity with agentic AI workflows is a significant advantage and, increasingly, a baseline expectation.

What You Bring

• 6–8 years in an agency environment, with good exposure to B2B or enterprise accounts. B2C exposure is a genuine advantage.
• Writing that works at every scale, a six-word social headline and a 2,000-word thought leadership piece should both feel considered and deliberate.
• The ability to absorb technical subject matter and write about it in plain, persuasive language.
• A feel for the full funnel: awareness, consideration, and conversion. You know what copy does at each stage, and why it matters.
• Comfort with AI-assisted workflows. Hands-on experience with AI tools and similar research and writing platforms is something we actively look for.
• A strong point of view on what makes writing work, and a portfolio that backs it up.

Qualifications

• 6–8 years of agency experience, with B2B and enterprise marketing central to your track record.
• Proven ability to write across digital, integrated, and content marketing formats.
• A portfolio that speaks for itself will always carry more weight.

On AI and How We Work

We use AI the way a good writer uses a thesaurus: not as a crutch, but as a sharpener.We use it to research more deeply, work more efficiently, and think more widely.We do not let it think for us. That remains a beautifully human job.Good writing makes complicated things clear and forgettable things stick.If you have spent the last several years figuring out how to do that, for enterprise clients, across categories,inside an agency, we would like to meet you.

One Important Thing About Your Portfolio:

Show us work with context. What was the brief? What was the problem? What did you decide, and why? Awell-structured PPT deck or a portfolio site with case-study write-ups is what we are after.A folder of loose files or a grid of visuals does not tell us enough. The thinking matters as much as theoutput.