Copywriter

thumpN; Mumbai; On-site; INR 600,000 - 900,000; Full time

Job summary

thumpN is seeking a skilled Copywriter to craft words that resonate across captions, notifications, emails, and artist pages. You will own the voice, ensuring consistency and authenticity across formats, while shaping copy for events and campaigns that feel unmissable.

You’ll work fast in a startup, contributing to briefs, internal communications, and external decks, with a portfolio demonstrating range in tone and audience.

Qualifications

• 4–5 years of copywriting experience, ideally across brand, digital, and campaign work
• A demonstrable point of view on what good writing sounds like, not just technically correct
• Experience writing in someone else’s voice and keeping it consistent across formats and contexts
• Comfort working fast without sacrificing quality in a startup at this stage
• A portfolio that shows range – different tones, formats, audiences

Responsibilities

• Brand & Platform Voice - Own how thumpN sounds
• Write across every consumer-facing touchpoint: captions, push notifications, in-app copy, email subject lines, event descriptions, artist pages
• Hold the brand voice consistently across all platforms
• Be the person the team comes to when something needs to sound right and there is no time to workshop it
• Campaign & Event Copy - Make events feel unmissable
• Write launch copy for events across genres: music concerts, comedy shows, electronic music festivals, lifestyle experiences, sports
• Build artist pages that make someone see them live – not a biography, a feeling
• Write urgency without relying on countdown timers - find the line that moves someone to act
• Internal & Operational Copy - Keep the team sharp
• Write briefs, internal communications, and stakeholder-facing documents that are clear and direct
• Support the marketing team with copy for partnership decks, campaign one-pagers, and anything that needs to represent ThumpN to the outside world

Skills

Copywriting

Voice consistency

Portfolio

Fast work pace

Brand voice

Job description

Copywriter

Write the words that make people feel something, and help them pick their favourite night out.

WHY THIS ROLE EXISTS

Most ticketing platforms sound like ticketing platforms. Event names, dates, prices, a button that says buy now. That's not us.

We're building a brand people follow because they want to. A discovery experience that feels like a friend with great taste. A bot with a personality that's come back from the future just to get you off your couch.

None of that works without the right words, in the right voice, at the right moment. A caption that makes someone stop scrolling. A push notification that doesn't feel like a push notification. An artist page that turns a stranger into someone who wants to be in the room.

This isn't a brief, draft, four rounds of feedback, ship in three weeks kind of role. You'll be in the work every day, writing across formats, owning the voice, and making the calls on what thumpN sounds like.

WHAT YOU’LL ACTUALLY DO

Brand & Platform Voice - Own how thumpN sounds

• Write across every consumer-facing touchpoint: captions, push notifications, in-app copy, email subject lines, event descriptions, artist pages, and anything else that needs words

• Hold the brand voice consistently across all platforms

• Be the person the team comes to when something needs to sound right and there is no time to workshop it

Campaign & Event Copy - Make events feel unmissable

• Write launch copy for events across genres : music concerts, comedy shows, electronic music festivals, lifestyle experiences, sports - each one sounding like it was written for that specific audience, not adapted from a template

• Build artist pages that make someone who has never heard of an act want to see them live - not a biography, a feeling

• Write urgency without defaulting to countdown timers and "only X tickets left" - find the line that makes someone move without making them feel manipulated

Internal & Operational Copy - Keep the team sharp

• Write briefs, internal communications, and stakeholder-facing documents that are clear and direct - no corporate filler, no hedging

• Support the marketing team with copy for partnership decks, campaign one-pagers, and anything that needs to represent ThumpN to the outside world
  

WHAT YOU BRING

Required

• 4–5 years of copywriting experience, ideally across brand, digital, and campaign work rather than purely performance or purely editorial

• A demonstrable point of view on what good writing sounds like, not just technically correct, genuinely alive

• Experience writing in someone else's voice and keeping it consistent across formats and contexts

• Comfort working fast without sacrificing quality - in a startup at this stage, both matter

• A portfolio that shows range - different tones, different formats, different audiences

Preferred

• Experience in consumer apps, entertainment, media, or a category where the product has a cultural dimension

• Exposure to writing for CRM channels - push notifications, WhatsApp, email - where brevity and tone do the heaviest lifting

• Someone who goes to events, follows music or comedy or culture, and brings genuine taste to the work rather than just craft

NON-NEGOTIABLES

• You write to be read, not to be approved. If your instinct is to make copy safe rather than make it good, we will quickly be misaligned.

• You can hold two voices simultaneously. thumpN and Shadow are distinct - warm and curious versus cheeky and future-displaced. Letting them blur is a failure mode this role cannot afford.

• You are fast without being careless. A small team moving at speed means copy cannot be a bottleneck. You will need to make judgment calls, ship, and iterate - not wait for the perfect brief.

• You can write short. The hardest thing in this job is not the long-form, it is the six-word push notification that makes someone unlock your phone and buy a ticket. If your portfolio skews long, be ready to show us the short.