Copywriter

Ownly; Bengaluru; On-site; INR 700,000 - 1,100,000; Full time

Job summary

OWNLY, Bengaluru-based on a mission to reshape food delivery with clear, fair copy, is seeking a seasoned copywriter. You’ll concept creative angles for product launches, brand campaigns, and marketing initiatives, ensuring the voice stays consistent across social, emails, landing pages, and ads.

You’ll map messaging, segment audiences, and incorporate SEO and conversion insights while crafting short-form hooks and long-form narratives.

Qualifications

• 3+ years of professional copywriting experience in fast-paced environments.
• Strong portfolio showing diverse writing styles across ads, landing pages, and long-form stories.
• Empathy-driven writing that understands customer needs and builds trust.
• Ability to switch voices across different channels and audience segments.
• Familiarity with digital marketing metrics and how copy influences CTR, conversions, and bounce rates.

Responsibilities

• Brainstorm and design creative concepts and messaging for product launches and campaigns.
• Own brand voice across all formats, from casual to professional and authoritative.
• Collaborate with Designers, Motion Graphics Artists, and Product teams to align copy with visuals.

Skills

Copywriting

Creative writing

Content strategy

SEO awareness

CRO awareness

Job description

At OWNLY (Backed by Rapido), we are redefining the food delivery landscape. Our mission is simple but radical: to make food delivery fair, transparent, and exactly what the customer ordered—no hidden fees, no inflated prices, and zero fluff. We’re just getting started, and we’re building a platform that respects every stakeholder in the ecosystem, from the kitchen to the doorstep. We are a lean team of problem-solvers, innovators, and relentless doers. By leveraging a reliable delivery network, we connect customers to their favorite local eats while ensuring our restaurant partners keep more of their hard‑earned revenue. If you’re looking to disrupt a multi‑billion dollar industry with honest tech and fair pricing, you’ve found your next challenge.

What You’ll Do (Responsibilities)

• The Big Idea: Brainstorm and design overarching creative concepts and messaging angles for product launches, brand campaigns, and marketing initiatives.
• Voice & Tone Ownership: Establish, evolve, and guard the brand’s voice, ensuring consistency whether a piece is casual and humorous or professional and authoritative.
• Creative Collaboration: Partner directly with Designers, Motion Graphics Artists, and Product teams to align words with visual layouts from day one.

Plan (Messaging Strategy)

• Content Mapping: Plan how core messaging frameworks translate across a user journey—from a short‑form social hook to a deep‑dive landing page or automated email flow.
• Audience Segmentation: Research and understand different customer personas to plan copy that directly addresses their specific pain points and triggers.
• SEO & Intent Strategy: Infuse keyword research naturally into web copy to plan long‑term search visibility without sacrificing readability.
• Multi-Format Writing: Draft compelling copy across a massive range of touchpoints, including:
• Short-form: Social media, performance ads (Meta/Google), push notifications, and headlines.
• Long-form: Landing pages, email newsletters, blogs, and scripts for video/motion graphics.
• Conversion Optimization (CRO): Write high-converting CTAs (Calls to Action) and continuously iterative variations for A/B testing to lift campaign performance.
• Editing & Proofing: Deliver clean, crisp, and error-free copy under tight deadlines while maintaining a meticulous eye for detail.

What We’re Looking For (Requirements)

• Experience: 3+ years of professional copywriting experience, ideally within a fast‑paced agency, tech company, or D2C brand.
• Portfolio: A strong portfolio showcasing a variety of writing styles—from punchy ad creatives and high‑converting landing pages to engaging long‑form stories.
• Empathy-Driven: The rare ability to step directly into the shoes of the customer and write exactly what they need to hear to trust a brand.
• Adaptability: Proven ability to switch voices seamlessly between different channels and audience segments.
• Familiarity with Growth: A basic understanding of digital marketing metrics (CTR, conversions, bounce rates) and how copy directly influences them.