Copywriter

Reverb India Technologies; Bengaluru; On-site; INR 480,000 - 720,000; Full time

Job summary

Reverb India Technologies in Bengaluru seeks a skilled copywriter to work across multiple brands. You will craft ad copy for Meta and Google, social media narratives, and long-form website content, maintaining brand voice and meeting tight timelines.

The role requires 2–3 years of agency writing experience, a portfolio with published work, and fluency in Indian English with clear, concise language. You’ll write punchy headlines, hooks for carousels, reels, and informative website pages.

Qualifications

• 2 to 3 years of copywriting for brands, preferably in an agency setting.
• Portfolio with real publishings — ads, captions, pages that shipped.
• Comfort writing in Indian English that sounds native, not borrowed from US templates.

Responsibilities

• Write Meta ad copy aligned to funnel, personas, and briefs.
• Create social media copy: posts, carousels, reels, captions and scripts.
• Develop long-form website copy: landing pages, service pages, about pages.

Skills

Brand copywriting

Agency experience

Indian English

Job description

ABOUT THE ROLE

We are a full-service creative and digital marketing agency. In this role you will write for roughly 10 brands at a time, across categories that have very little in common with each other.

Every one of those brands sounds different. One is quiet and restrained. One is blunt and unsentimental. One is a legacy name and carries that weight in every line.

Those voices are already defined. Your job is to write inside them accurately, at volume, and at speed.

WHAT YOU'LL DO

Ad copy

• Write Meta ad copy to the funnel structure, audience personas, and angles laid out in the brief
• Write multiple ads per ad set without repeating yourself
• Write Google Search and Performance Max copy within character limits
• Write instant form questions to the given lead-capture flow
• Follow the service-keyword rules so the platform's algorithm can classify each ad correctly

Social media

• Write on-creative copy for static posts — headlines, subheads, and supporting lines that sit on the design itself
• Write carousel copy — slide by slide, with a hook that opens it and a line that carries the reader to the next slide
• Write reel hooks, scripts, voiceovers, and on-screen text
• Write captions and story text for every format above
• Write each of these in the brand's established voice, and for the specific audience that brand is speaking to

Long-form

• Write website copy — landing pages, service pages, about pages, forms — to an approved page structure and messaging outline

Craft

• Take feedback fast and rewrite without ego
• Proofread your own work before it reaches anyone else
• Keep to briefs, formats, and character counts without being reminded
• Meet daily and weekly output volumes across roughly 10 brands at once

WHAT WE'RE LOOKING FOR

• 2 to 3 years writing copy for brands, ideally in an agency
• A portfolio with real published work — ads that ran, captions that went live, pages that shipped
• Comfort writing in Indian English that sounds native, not translated or borrowed from American templates
• The ability to write simply. Short sentences. Plain words. Feeling without decoration.
• Range — you can be funny for one brand and severe for the next, on the same afternoon
• A feel for on-creative copy — how few words a static can carry, where a carousel loses people, what a hook has to do in the first two seconds
• The habit of writing to a specific person, not a demographic
• Discipline with a brief. You write what was asked for, in the voice that was specified, at the length that was set.
• Speed with accuracy. Agency timelines are real and deadlines do not move.
• Working knowledge of how Meta and Google ads are structured, and why copy behaves differently in each