Sr. Creative Copywriter

Mellow Designs; Bengaluru; On-site; INR 900,000 - 1,500,000; Full time

Job summary

Mellow Designs in Bengaluru is seeking a master storyteller who lives and breathes words, hooks, and compelling narratives across digital and traditional media. You are a Copywriter first, capable of bold creative concepts, persuasive ad copy, and resonant brand stories grounded in market insight.

You will artfully craft campaigns, product launch copy, and brand narratives, collaborating with cross-functional teams to ensure messaging alignment and clear CTAs.

Qualifications

• 5+ years of experience as a Copywriter or Creative Strategist, in an ad agency or creative design studio.
• Exceptional Portfolio: A strong body of work showcasing campaign ideation, long and short-form copy, scriptwriting, and digital/social campaigns.
• Strategic Foundation: A clear understanding of brand positioning, consumer psychology, and market dynamics.
• Presentation Skills: Proven ability to package ideas into clean, persuasive pitch decks and present them effectively.
• Agility: Ability to juggle multiple brand projects, tight deadlines, and diverse creative tones effortlessly.

Responsibilities

• Creative Storytelling (Primary)
• Campaign Copy & Conceptualization: Write high-converting, memorable copy for integrated campaigns, print/OOH, digital ads, scripts (TVCs/DVCs, brand films, reels), taglines, and launch communication.
• Website & Digital: Draft clear, engaging copy for landing pages, homepages, brand narratives, and UI/UX flows, ensuring seamless messaging hierarchy and strong CTAs.
• Social Media: Craft sharp, platform-native captions, reel scripts, carousel copy, and thought leadership pieces for platforms like Instagram and LinkedIn.
• Tone of Voice Execution: Adapt seamlessly to diverse brand personalities - translating abstract brand values into distinct, memorable verbal identities.

Skills

Copywriting

Creative Strategy

Brand Messaging

Content Strategy

Campaign Copy

Job description

We are looking for a master storyteller - someone who lives and breathes words, sharp hooks, and compelling campaign narratives. You are a Copywriter first, capable of crafting bold creative concepts, persuasive ad copy, and resonant brand stories across digital and traditional media. Behind your creative flair lies a sharp, analytical mind: you don't just write to sound good; you write with purpose, grounding your creative choices in solid market insight and brand positioning.

Key Responsibilities

• Creative Storytelling (Primary)
• Campaign Copy & Conceptualization: Write high-converting, memorable copy for integrated campaigns, print/OOH, digital ads, scripts (TVCs/DVCs, brand films, reels), taglines, and launch communication.
• Website & Digital: Draft clear, engaging copy for landing pages, homepages, brand narratives, and UI/UX flows, ensuring seamless messaging hierarchy and strong CTAs.
• Social Media: Craft sharp, platform-native captions, reel scripts, carousel copy, and thought leadership pieces for platforms like Instagram and LinkedIn.
• Tone of Voice Execution: Adapt seamlessly to diverse brand personalities - translating abstract brand values into distinct, memorable verbal identities.

Brand Strategy & Messaging Frameworks

• Brand Narratives: Translate business objectives and audience insights into compelling brand storylines and core messaging frameworks.
• Market & Competitor Insights: Conduct targeted research to uncover consumer truths, competitor white space, and cultural nuances that inform creative direction.
• Communication Guidelines: Build verbal identity guidelines, vocabulary sets, and tone-of-voice playbooks for clients.

Creative Collaboration & Pitching

• Visual-Verbal Alignment: Partner closely with Art Directors, Designers, and UI/UX teams to ensure the copy and design elevate each other seamlessly.
• Client Presentations: Present creative concepts, campaign decks, and copy directions to internal teams and external stakeholders with confidence and conviction.
• Campaign Direction: Guide content creators and videographers during execution to maintain narrative and tonal integrity.

Requirements

• 5+ years of experience as a Copywriter or Creative Strategist, in an ad agency or creative design studio.
• Exceptional Portfolio: A strong body of work showcasing campaign ideation, long and short-form copy, scriptwriting, and digital/social campaigns.
• Strategic Foundation: A clear understanding of brand positioning, consumer psychology, and market dynamics.
• Presentation Skills: Proven ability to package ideas into clean, persuasive pitch decks and present them effectively.
• Agility: Ability to juggle multiple brand projects, tight deadlines, and diverse creative tones effortlessly.

What We’re Looking For

• Wordsmith with Purpose: Someone who crafts copy through a balanced lens - combining strategic intent, behavioral psychology, and artistic flair.
• Conceptual Thinker: You don't just write headlines; you build entire creative ecosystems around a single strong idea.
• Aesthetic & Business Balance: A creative mind that understands both visual craftsmanship and commercial performance.
• Culture & Detail Focused: Proactive, deeply curious about cultural trends, and obsessively attentive to tone, grammar, and rhythm.