Copywriter

Scarecrow M&C Saatchi; Mumbai; On-site; INR 500,000 - 900,000; Full time

Job summary

Scarecrow M&C Saatchi Mumbai is seeking a copywriter who can turn briefs into campaigns, and concepts into memorable words. You’ll craft scroll-stopping copy across digital, social, print, outdoor, and film, guided by sharp human insight and bold ideas.

With 2–4 years in an ad agency, you’ll show a portfolio that reveals your thinking, not just your writing, and demonstrate fluency in English. You’ll juggle witty, emotional, premium, playful, and persuasive tones while meeting tight deadlines

Qualifications

• 2–4 years of experience in advertising or a creative agency.
• Portfolio demonstrating how you think, not just how you write.
• Excellent command of English and strong ideas.
• Ability to switch between witty, emotional, premium, playful, and persuasive tones.
• Understanding of what makes campaigns tick across platforms.
• Passion for words, pop culture, storytelling, and advertising.
• Confidence to pitch ideas and humility to improve them.
• Ability to meet deadlines without compromising quality.
• You can craft a killer headline in under seven words.
• You keep a wishful folder of ads you wish you'd written.

Responsibilities

• Carrying deep human insights
• Cracking big campaign ideas, not just writing catchy headlines.
• Creating scroll-stopping copy for digital, social, print, outdoor, films, and everything in between.
• Turning complex briefs into simple, compelling communication.
• Writing scripts, campaign manifestos, brand stories, and the occasional line that makes everyone in the room stop to think (in a good way).
• Collaborating with Creative Directors, Art Directors, and Designers to create work that works and works really well.
• Bringing fresh ideas to brainstorms, presentations, and pitches.
• Taking constructive feedback positively and coming back with something even better, and in the process, improving your skills.
• Keeping your finger on the pulse of culture, conversations, trends, and everything that makes advertising interesting.

Skills

Copywriting

Portfolio

English Proficiency

Tone versatility

Campaign understanding

Cultural insights

Pitch ideas

Deadline oriented

Headlines <7 words

Advertising curiosity

Idea iteration

Job description

Got a way with words? Let's see what you've got.

We're looking for a copywriter who can make people stop scrolling, start thinking, and occasionally say, "Damn, that's clever."

Someone who knows the difference between writing a line and cracking an idea. Someone who can turn a boring brief into an exciting campaign, a simple insight into a big thought, and five words into something unforgettable.

If you believe great copy isn't just written but thought through, we should talk.

What you'll be doing

• Carrying deep human insights
• Cracking big campaign ideas, not just writing catchy headlines.
• Creating scroll-stopping copy for digital, social, print, outdoor, films, and everything in between.
• Turning complex briefs into simple, compelling communication.
• Writing scripts, campaign manifestos, brand stories, and the occasional line that makes everyone in the room stop to think (in a good way).
• Collaborating with Creative Directors, Art Directors, and Designers to create work that works and works really well.
• Bringing fresh ideas to brainstorms, presentations, and pitches.
• Taking constructive feedback positively and coming back with something even better, and in the process, improving your skills.
• Keeping your finger on the pulse of culture, conversations, trends, and everything that makes advertising interesting.

What we're looking for

• 2–4 years of experience in an advertising or creative agency.
• A portfolio that shows how you think, not just how you write.
• A strong command of English, with an even stronger command of ideas.
• The ability to switch between witty, emotional, premium, playful, and persuasive.
• An understanding of what makes a campaign tick across different platforms.
• A healthy obsession with words, pop culture, storytelling, and great advertising.
• The confidence to pitch an idea and the humility to make it better.
• The ability to meet deadlines without making the work look like it was written under one.
• You can write a killer headline in fewer than seven words.
• You have a folder of ads you wish you'd written.
• You question briefs instead of blindly following them.
• You believe the best ideas often come after the first ten.
• You've ever rewritten a headline 20 times because you knew there was a better one.
• Dad jokes are your second language.

What you won't be doing

Just filling spaces with words.

We want thinkers. Storytellers. Idea machines. People who can make brands interesting and advertising worth paying attention to.

Sounds like you?

Because we're not just looking for someone who can write.

We're looking for someone who can make writing matter.