Creative Copywriter

Rovenlabs; Gurugram District; On-site; INR 600,000 - 1,200,000; Full time

Job summary

Rovenlabs in Gurgaon, on-site, is seeking senior creative ad script writers who can devise out-of-the-box concepts and craft hooks that grab attention and challenge conventional thinking.

You should understand Instagram as a platform, not just a channel, and be able to translate bold ideas into bold scripts with modern execution and sharp taste.

We want people who have years in the creative field, fearless ideas, and a willingness to push boundaries, with a portfolio that proves it.

Qualifications

• Must have extensive experience writing scripts and ad concepts.
• Ability to craft hooks and not just headlines.
• Proven track record with campaigns across fashion, fitness, or tech.

Skills

Creative writing

Concept development

Short-form copywriting

Storytelling

Tools

Instagram

Job description

Location: Gurgaon (On-site) Type: Full-time

Looking for: Creative Ad Script Writers, Shortform Copywriters, and people who can come up with cool concepts that are out of the box.

Read this part before you scroll past.

If your scripts lean safe, this probably isn't the role.

If your idea of a "cool ad" is a founder talking to camera with B-roll behind them, this isn't the role.

If you haven't written scripts before, this isn't the role.

If you're early in your career and still finding your voice, this isn't the role.

We want people who have been in the creative field for years. People who have ideas that scared the client a little. People who pitched something weird at 2am and somehow it got made.

What we're actually looking for:

— Writers who think in hooks, not headlines

— People who understand Instagram as a medium, not just a distribution channel

— Concept writers who can take a fitness brand, a fashion label, or a consumer tech product and make something nobody expected

— Crazy ideas. Modern execution. Sharp taste.

The style we love:

— Funny. Genuinely funny, not LinkedIn-funny.

— CGI-driven. Big visual ideas, surreal moments, things that shouldn't exist in real life but do on screen.

— Bold. Confident enough to be the only ad in the feed that looks like itself.

— Experimental. Every script should feel like a different brain wrote it. If all your ads look the same, they're not the work we want to see.

If you're the person we're looking for, you already know.