Copywriter- Advertising & Marketing

ANJ Creations Pvt Ltd; Delhi; On-site; INR 500,000 - 900,000; Full time

Job summary

ANJ Creations Pvt Ltd in New Delhi is seeking a Creative Copywriter to craft witty, brand-aligned social media copy for platforms like Instagram, LinkedIn, X and YouTube Shorts.

You will develop captions, hooks, taglines and post concepts, adapting to premium, youth, government, corporate and lifestyle brand voices, turning trends into on-brand content. Collaborate with designers and social teams to build campaign-led storytelling.

Qualifications

• 3–6 years of copywriting experience in a marketing/advertising agency.
• Strong portfolio with real social media work (live brand pages > PDFs).
• Experience writing for multiple industries or brands.
• Ability to write fast without losing quality.

Responsibilities

• Write scroll-stopping, witty, brand-aligned copies for social media (Instagram, LinkedIn, X, YouTube Shorts, etc.).
• Craft sharp captions, campaign lines, hooks, taglines & post concepts.
• Understand and adapt to multiple brand voices — premium, youth, government, corporate, lifestyle
• Turn trends, pop culture & insights into on-brand content (not forced, not cringe).
• Collaborate with designers, strategists & social media teams to build campaign-led content, not random posts
• Think beyond “posting” — you think branding & storytelling

Skills

Social media copywriting

Brand voice adaptation

Creative storytelling

Explain why lines work

Viral vs on-brand copy

Agency experience

Job description

We’re Hiring: Creative Copywriter - Advertising & Brand Marketing

Experience: 4–6 years

About Company:

ANJ Creations Pvt Ltd is an ISO 9001, 27001, CMMI Level 3, AIR empaneled, DAVP empaneled(Print, Multimedia) & full INS Accredited agency with its corporate office in New Delhi andbranches in Mumbai, Lucknow, Allahabad & Jaipur. We are seeking a talented and witty writing Creative Copywriters to join our growing team and contribute to our success through compellingand engaging copywriting.

What you’ll actually do:

• Write scroll-stopping, witty, brand-aligned copies for social media (Instagram, LinkedIn, X, YouTube Shorts, etc.)
• Craft sharp captions, campaign lines, hooks, taglines & post concepts.
• Understand and adapt to multiple brand voices — premium, youth, government, corporate, lifestyle
• Turn trends, pop culture & insights into on-brand content (not forced, not cringe)
• Collaborate with designers, strategists & social media teams to build campaign-led content, not random posts
• Think beyond “posting” — you think branding & storytelling

We’re looking for someone who:

• Has a creative marketing agency experience.
• Lives and breathes social media — you consume content as much as you create it
• Can write short-form copy that sells, connects, or entertains.
• Understands brand tone, voice, and positioning.
• Can explain why a line works — not just that it “sounds nice”
• Knows the difference between viral copy and on-brand copy

Must-haves:

• 3–6 years of copywriting experience in a marketing/advertising agency.
• Strong portfolio with real social media work (live brand pages > PDFs)
• Experience writing for multiple industries or brands
• Ability to write fast without losing quality.

Nice to have:

Campaign experience (launches, elections, festive, brand repositioning, etc.) Experience working with ministries, public figures, or large brands. Understanding of performance-driven content (what works & why)

If you can switch voices effortlessly and write lines that make people stop scrolling — you’ll fit right in.

#Copywriting #Creative Writing #Content Writing #Content Strategy #Content Marketing #brand strategy #advertising #marketing #brand campaigns