Assistant Manager / Manager Product Marketing

Emeritus; Mumbai; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

Emeritus is seeking an Assistant Manager / Manager Product Marketing in Mumbai to lead GTM strategy and cross-functional campaigns. You will collaborate with learning, content, creative, and business teams to ensure cohesive messaging and compelling collateral for partner schools.

The role requires strong communications, a strategic mindset, and 4+ years of experience with creative agencies or consumer brands. It offers a dynamic environment across multiple regions and channels.

Qualifications

• Bachelor's degree in marketing, business, or related field.
• Strong written and spoken communications and content development knowledge.
• Creative thinker with 4+ years experience in Creative agencies or consumer brands.
• Strategic mindset to ensure consistent brand imagery over time across touchpoints.
• Metrics-driven marketer with an eye for creativity and ROI.
• Experience with marketing automation and CRM tools.
• Energetic, self-motivated team player with solid project management skills.

Responsibilities

• Create and own GTM strategy and program communications.
• Operationalize GTM and act as brand custodian for partner schools.
• Coordinate with learning, content, creative, and business teams for collateral.
• Guide creative direction and develop briefs for campaigns.
• Conceptualize and execute multichannel campaigns across channels.
• Manage content and updates for customer and internal touchpoints.
• Coordinate marketing communications with business, creative, and tech teams.
• Ideate new creative concepts based on best practices and past performance.
• Deploy marketing collateral into digital campaigns and optimize over time.
• Present ideas and final deliverables to senior leaders and budgets.

Skills

Communications

Content development

Creative thinking

Marketing strategy

Marketing automation

CRM tools

Team player

Project management

Multichannel marketing

Education

Bachelor's degree in marketing or related field

Tools

CRM software

Marketing automation platforms

Job description

Assistant Manager / Manager Product Marketing

Emeritus is committed toteaching the skills of the future by making high-quality education accessibleand affordable to individuals, companies, and governments around the world. Itdoes this by collaborating with more than 80 top-tier universities across theUnited States, Europe, Latin America, Southeast Asia, India and China.

Emeritus short courses,degree programs, professional certificates, and senior executive programs helpindividuals learn new skills and transform their lives, companies andorganizations. Its unique model of state-of-the-art technology, curriculuminnovation, and hands-on instruction from senior faculty, mentors and coacheshas educated more than 300,000 individuals across 80+ countries.

Founded in 2015, Emeritus,part of Eruditus Group, has more than 1,800 employees globally and offices inMumbai, New Delhi, Shanghai, Singapore, Palo Alto, Mexico City, New York,Boston, London, and Dubai. The company is backed by prominent investorsincluding Accel, SoftBank Vision Fund 2, the Chan Zuckerberg Initiative, LeedsIlluminate, Prosus Ventures, Sequoia Capital India, and Bertelsmann.

Key Responsibilities:

• Create, Ideate, and be a custodian of the GTM strategy and communication of our programs.
• Operationalize GTM of programs while being the brand custodian of our partner schools
• Collaborate with various stakeholders (learning, content, creative, business) to meet collateral production deliverables
• Work in partnership with the creative team, develop creative briefs and guide creative directionto meet objectives for all advertising campaigns
• Conceptualize and execute on multichannel campaigns, ensuring the alignment ofcommunications and messaging across all channels
• Manage content and updates for customer and internal touch points
• Be responsible for coordination of the marketing communication with the Business Team, Creative team, Tech team and function with multi-faceted design operations and requirements
• You will ideate new creative concepts based on platform best practices and past campaign performance
• Work to deploy the marketing collateral into digital marketing campaigns from Ideation to execution and look to optimize and improve marketing collateral at regular intervals
• Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets

Key skills &qualifications:

• A holder of a bachelors degree in either marketing, business, or a related field
• Strong with written and spoken communications and have knowledge of the content development process
• Creative thinker with 4+ years of experience working with Creative agencies or Consumer Brands
• Strong strategist with a view of the future to ensure consistency of brand imagery over sustained periods and also across various consumer communication touchpoints.
• A metrics-driven marketer with an eye for creativity
• Experienced with marketing automation and CRM Tools
• An energetic and selfmotivated individual who is willing to get his hands dirty and be a team player
• Strong with project management skills and able to handle multiple marketing projects simultaneously

Emeritus provides equal employment opportunitiesto all employees and applicants for employment and prohibits discrimination andharassment of any type without regard to race, color, religion, age, sex,national origin, disability status, genetics, protected veteran status, sexualorientation, gender identity or expression, or any other characteristicprotected by federal, state or local laws

Disclaimer: This job posting and Location has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.