Copywriter

upGrad; Bengaluru; On-site; INR 600,000 - 750,000; Full time

Job summary

upGrad, a leading Indian edtech platform, seeks a Senior Associate - Copywriter in Bengaluru. You will craft compelling copy for digital campaigns, maintain brand voice, and collaborate across creative, production, and marketing teams to deliver engaging content.

With 2+ years in copywriting or content production, you will translate briefs into strong narratives, work across social, video, and branded formats, and manage multiple stakeholders in a fast-paced environment.

Qualifications

• 2+ years of copywriting or content production experience.
• Strong writing skills across digital, social, and video formats.
• Ability to translate brand briefs into strong creative ideas and narratives.
• Good understanding of digital video formats and production workflows.
• Excellent communication and feedback management skills.
• Highly organized with the ability to manage multiple stakeholders and timelines.
• Comfortable working in fast-paced, collaborative environments.

Responsibilities

• Translate brand briefs into clear and compelling creative concepts and scripts.
• Write engaging copy for digital campaigns across social media, video, and branded content.
• Manage branded content projects end-to-end across brand, creative, production, and post-production teams.
• Support video ideation, develop platform-specific content, and manage post-production workflows including feedback loops and final delivery.
• Maintain project trackers, approvals, and campaign documentation.
• Collaborate closely with designers, video editors, and marketing teams to deliver high-quality content.
• Ensure brand voice and messaging remain consistent across all campaign assets.
• Develop campaign summaries and case studies for internal learning and brand reporting.

Skills

Copywriting

Brand storytelling

Digital content writing

Video/script writing

Stakeholder management

Time management

Tools

Digital video formats

Job description

Designation - Senior Associate - Copywriter

Department - Marketing

Experience Range - 2-4 years

About upGrad:

upGrad is one of India's leading higher edtech platforms, serving millions of learners across 100+ countries with strong university and industry partnerships. With a mission to enable career success through outcome-driven learning, upGrad is now building its next growth engine focused on undergraduate learners across India.

Role Overview:

We are looking for a Copywriter who can bring together strong creative thinking and sharp execution across digital campaigns. This role will be responsible for developing compelling brand narratives, writing high-impact copy across formats, and collaborating closely with creative, production, and marketing teams to deliver engaging content.

Key Responsibilities:

• Translate brand briefs into clear and compelling creative concepts and scripts.
• Write engaging copy for digital campaigns across social media, video, and branded content.
• Manage branded content projects end-to-end across brand, creative, production, and post-production teams.
• Support video ideation, develop platform-specific content, and manage post-production workflows including feedback loops and final delivery.
• Maintain project trackers, approvals, and campaign documentation.
• Collaborate closely with designers, video editors, and marketing teams to deliver high-quality content.
• Ensure brand voice and messaging remain consistent across all campaign assets.
• Develop campaign summaries and case studies for internal learning and brand reporting.

Requirements:

• 2+ years of experience in copywriting, content production, or creative coordination.
• Strong writing skills across digital, social, and video formats.
• Ability to translate brand briefs into strong creative ideas and narratives.
• Good understanding of digital video formats and production workflows.
• Excellent communication and feedback management skills.
• Highly organized with the ability to manage multiple stakeholders and timelines.
• Comfortable working in fast-paced, collaborative environments.