Copywriter

Erulearning Solutions; Mumbai; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Emeritus is seeking an experienced Copywriter to join its marketing team in Mumbai. You will craft audience-focused copy for digital and offline channels, ensuring alignment with brand guidelines and campaign objectives.

You will collaborate with design, performance marketing and internal stakeholders to deliver compelling content. You will own end-to-end copy deliverables, research topics, and stay updated on digital marketing trends and AI writing tools, while meeting deadlines in a fast-paced

Qualifications

• 7-8 years of experience in copywriting, content writing or marketing.

Responsibilities

• Develop clear, persuasive copy for ads, social media, emails, landing pages and other marketing collaterals.

Skills

Copywriting

Editing

Branding

Research

AI writing tools

Content strategy

Communication

Independent work

Education

Bachelor's degree in English, Journalism, Mass Communication, Marketing or related field

Tools

Asana

Wrike

Jira

Microsoft Office

Google Workspace

Job description

Job Description : Copywriter

Experience: 7- 8 Years

Department: Marketing / Creative

Employment Type: Full-time

Location: Mumbai

About the Role

We are looking for an experienced and creative Copywriter to join our marketing team. The ideal candidate will have strong experience in developing compelling, audience-focused copy across digital and offline marketing channels.

The candidate will work closely with creative, design, performance marketing and internal stakeholder teams to develop content that aligns with brand guidelines, campaign objectives and audience needs.

Key Responsibilities

• Develop clear, persuasive and engaging copy for performance ads, social media creatives, emails, landing pages, brochures, flyers, websites and other marketing collaterals.
• Interpret creative briefs, campaign objectives and research inputs to develop strong copy concepts and messaging.
• Collaborate with design, performance marketing, creative and internal stakeholder teams to create content that supports business and campaign objectives.
• Ensure all content is accurate, grammatically correct and aligned with brand guidelines, partner school guidelines, tone of voice and editorial standards.
• Conduct research on courses, industries, target audiences, competitors and relevant topics to create accurate and impactful communication.
• Use digital research and search tools to identify search trends, audience interests and relevant topics that support discoverability and marketing goals.
• Participate in brainstorming and ideation sessions with creative, design and performance marketing teams.
• Review existing creatives and campaigns and recommend copy improvements based on feedback, performance data and campaign learnings.
• Manage multiple copywriting projects simultaneously while meeting defined deadlines and quality standards.
• Take end-to-end ownership of assigned copy deliverables, including revisions, stakeholder feedback and final approvals.
• Stay updated on digital marketing trends, performance advertising, content formats, consumer behaviour and AI-enabled writing tools.
• Effectively incorporate feedback and produce revised copy within agreed timelines.

Required Skills & Expertise

• 7 - 8 years of relevant experience in copywriting, content writing, communications, advertising or marketing.
• Bachelors degree in English, Journalism, Mass Communication, Marketing or a related field, or equivalent professional experience.
• Strong copywriting skills with the ability to communicate complex information in a clear, concise and compelling manner.
• Strong understanding of branding, customer journey, audience-led communication and performance marketing.
• Excellent editorial skills with strong attention to grammar, spelling, structure and detail.
• Experience creating content across digital, print, social media, email, performance marketing and other marketing communication formats.
• Strong research and content development capabilities.
• Experience using AI-enabled writing and research tools such as ChatGPT, Claude or similar platforms for ideation, research, drafting and content optimisation.
• Familiarity with project management tools such as Asana, Wrike or Jira.
• Proficiency in Microsoft Office and Google Workspace.
• Ability to understand creative briefs, incorporate feedback and deliver high-quality revised copy efficiently.
• Excellent written and verbal communication skills.
• Ability to work independently as well as collaboratively in a fast-paced, deadline-driven environment.

Preferred Qualifications

• Experience in education, EdTech, digital marketing, advertising or performance marketing will be an advantage.
• Strong portfolio demonstrating copywriting across multiple formats and channels.
• Experience working with cross-functional creative and marketing teams.
• Strong understanding of digital-first content and conversion-focused copywriting.

About Emeritus

Emeritus is a global education company focused on making high-quality learning accessible to learners across different markets. Through partnerships with leading global universities, Emeritus delivers a range of programmes, including degrees, executive education and professional learning opportunities.

About Daskalos

Daskalos is a strategic initiative of Emeritus focused on transforming higher education in India by enabling leading global universities to establish world-class campuses in the country.

The initiative aims to bring international universities and their academic offerings closer to Indian students while supporting these institutions in building their presence and operations in India.

As part of this initiative, Daskalos works with a portfolio of global universities, including the University of Aberdeen, University of Bristol, University of York, University of Liverpool, Illinois Tech, and Victoria University, which are establishing or expanding their presence in India.