Social Media Manager

Emeritus; Mumbai; On-site; INR 1,500,000 - 2,100,000; Full time

Job summary

Emeritus is expanding its social media leadership team and seeks a Manager Social Media to scale organic leads for programs across eight partner universities. You will craft engaging, school-approved content, monitor engagement, and drive conversions across global pages.

The role requires 7+ years in social media marketing, hands-on use of publishing tools like Hootsuite, and a proven track record as a strategist with strong communication skills.

Qualifications

• 7+ years of work experience in social media marketing.
• Hands-on experience with social media publishing tools (Hootsuite) with ORM a plus.
• Proven work experience and track record as a social media strategist.
• Ability to handle multiple organic marketing campaigns simultaneously.
• Understanding of web traffic metrics.
• Ability to work in a fast-moving, results-oriented environment.
• Willing to own projects and be self-motivated with a creative mind.
• Coordinate with teams over project management tools.

Responsibilities

• Ideate, create, and publish engaging school-approved content on program social media pages.
• Closely monitor user engagement on all program pages and interact with prospects via comments to drive conversions.
• Identify new opportunities and develop new social media initiatives to drive organic leads for current and new programs.
• Liaise with writers and designers to develop content, whenever required.
• Collaborate with the global product marketing team to ensure messaging aligns with school/program messaging and guidelines.
• Analyze, review, and report the effectiveness of organic efforts to maximize results.
• Undertake user sentiment analysis for all senior executive programs and report to stakeholders.
• Stay up-to-date with new digital technologies and social media best practices.

Skills

Social media strategy

Content creation

Team collaboration

Multitasking

Excellent communication

Education

Bachelor's degree in marketing or related field

Tools

Hootsuite

Job description

AboutEmeritus

About Emeritus Daskalos: Emeritus is redefining global education by making high-quality learning accessible and affordable for individuals, companies, and governments. Through partnerships with over 80 world-class universities, Emeritus delivers industry relevant programs across formats including short courses, degrees, and executive programsto more than 300,000 learners across 80+ countries. Daskalos, a strategic initiative of Emeritus, pioneers transnational education in India by helping leading global universities establish joint campuses under the evolving Indian regulatory framework. With over 15 institutions in advanced discussions, Daskalos is shaping the next chapter in global higher education.

We are looking for a Manager Social Media to help shape, scale develop new social media initiatives to drive organic leads for current and new programs across a portfolio of 8 partner universities.

JobDescription

KeyResponsibilities

• Ideate, create, and publish engaging school-approved content on program social media pages
• Closely monitor user engagement on all program pages and interact with prospects via comments to drive conversions
• Identify new opportunities and develop new social media initiatives to drive organic leads for current and new programs
• Liaise with writers and designers to develop content, whenever required
• Collaborate with the global product marketing team to ensure that the messaging on social media pages is in line with the school/program messaging and guidelines
• Analyze, review, and report the effectiveness of organic efforts to maximize results
• Undertake user sentiment analysis for all senior executive programs and report them to internal/external stakeholders on a regular basis
• Stay up-to-date with new digital technologies and social media best practices

SkillsQualifications

• 7+ years of work experience in social media marketing
• Hands-on experience with social media publishing tools (Hootsuite) experience with ORM a plus
• Proven work experience and track record as a social media strategist
• Ability to handle multiple organic marketing campaigns simultaneously
• Understanding of web traffic metrics
• Ability to work in a self-directed, fast-moving, results-oriented environment
• Willing to take ownership of projects and being self-motivated with a creative bent of mind
• Ability to diligently coordinate with teams over project management tools
• Flexibility working across multiple time zones is essential as we are a globally distributed team
• Excellent written and verbal communication skills, with strong attention to detail
• Bachelors degree in either marketing, business, or a related field