Copywriter

Kapiva; Bengaluru; On-site; INR 600,000 - 1,200,000; Full time

Job summary

A modern ayurvedic nutrition brand is seeking a Marketing Copywriter to create and manage content for various paid marketing efforts including social media ads and videos. You will develop creative copies, execute content strategies, and have the opportunity to innovate in a rapidly growing field. Ideal candidates will have 2-4 years of copywriting experience, particularly in international markets, along with a Bachelor's degree and storytelling abilities. Join a motivated team focused on wellness and Ayurveda.

Qualifications

• 2-4 years of experience in copywriting, especially for international markets.
• Fundamental understanding of digital advertising with strong storytelling skills.
• Experience with video scripting and mood boarding.

Responsibilities

• Developing creative copies and influencer scripts for digital ads.
• Execution and management of content creation across paid advertising mediums.
• Liaising with designers and agencies to achieve content objectives.

Skills

Copywriting for performance advertising

Content management

Strong storytelling skills

Video scripting

Understanding of digital advertising

Education

Bachelor's degree

Postgraduate degree or diploma in communications

Job description

Kapiva is recruiting a Marketing Copywriter.

With 2 - 4 years of experience in copywriting for performance advertising, content management, and writing across different mediums for our international markets. The scope of this role is the content creation and management for all paid marketing efforts at Kapiva – Facebook ads, Marketplace ads, Videos, Content Marketing, Social Media or any other marketing material.

Job responsibilities include:

1. Developing creative copies and influencer scripts for digital ads across all formats- static, motion graphics and videos, based on product briefs
2. Execution and management of Kapiva’s content creation primarily across paid advertising mediums and social media
3. Developing a clear strategy and vision for content campaigns
4. Research, write, edit and proofread all levels of copy included headlines and body copy, for online, offline, external, and internal needs
5. Supporting sales channels in developing sharp communication targeted at international consumers across the customer lifecycle
6. Supporting the marketing function in developing world‑class content communication in the themes of health, wellness, and Ayurveda
7. Liaising with designers, freelancers and agencies alike as required to achieve the organisation’s content objectives
8. Continuously innovating and tapping latest trends to push the bar on Kapiva’s content quality, especially on a global scale

We are looking for:

1. Bachelor's degree required; a postgraduate degree or diploma in communications is preferred
2. 2-4 Years of experience in copywriting, especially for international markets ( Uk & US )
3. Fundamental understanding of digital advertising with strong storytelling skills
4. Experience with video scripting and mood boarding
5. Passionate about building a consumer brand

About Us:

Kapiva is a modern ayurvedic nutrition brand focused on bringing selectively sourced, natural foods to Indian consumers. We help bring the wisdom of India’s ancient food traditions to modern-day consumers. Kapiva's high-quality product range includes Herbal Juices, Ghee, Cold-Pressed Oils, Nutrition Powders, and much more. Our products are top performers on online marketplaces (Amazon, Flipkart, Big Basket, and many others), we're growing our presence offline in a big way (Reliance, Nature’s Basket, Noble Plus, etc) and we’re Series A funded by India’s best Consumer VC Fund– Fireside Ventures (invested in Epigamia, Paper Boat, Yoga Bar, and many other iconic brands). The team at Kapiva is headed by Ameve Sharma: worked @McKinsey, @Baidyanath; studied @INSEAD & NYU. We’re creating a new brand with a unique story and are looking for a team to help us grow our business. You’d be joining a young, hungry team with a culture of honesty, humility, and hard work. We’ve grown 4X in the last 12 months and served more than 10 Mn+ customers.