Junior Executive: Copywriter

Ketto Online Ventures Pvt Ltd; Mumbai; On-site; INR 600,000 - 800,000; Full time

Job summary

Ketto Online Ventures Pvt Ltd is seeking a Copywriter with a strong advertising and digital storytelling background to join our growing team. You’ll craft copy for social media, performance ads, landing pages, and video scripts while helping shape our brand voice.

Collaborate with designers and marketers to create high-performing campaigns that drive sign-ups and engagement. Adapt messaging for diverse audiences and stay ahead of trends in health and wellness content.

Qualifications

• Write clear, engaging copy for social media, video scripts, landing pages and campaigns.
• Collaborate with designers, strategists and the marketing team to create high-performing campaigns.
• Adapt messaging for different audience segments while maintaining brand consistency.
• Stay updated on trends in health, wellness and digital advertising to keep tone fresh.
• Contribute creative ideas and help brainstorm new campaign concepts.

Responsibilities

• Write copy for social media, performance ads, landing pages and videos.
• Collaborate with designers and marketers to drive sign-ups and engagement.
• Adapt messaging for diverse audiences while preserving brand voice.

Skills

Copywriting

Performance marketing

Brand voice

Editing

Storytelling

Audience adaptation

Job description

We’re looking for a Copywriter with a strong background in advertising and digital storytelling to join our growing team. You’ll write copy for Ketto's social media, performance marketing ads, landing pages, and videos, while helping define and evolve our brand voice.

What You’ll Do

• Write clear, engaging, and on-brand copy for Ketto's digital campaigns - including social media ads, video scripts, website content, and performance marketing creatives.
• Collaborate with designers, strategists, and the marketing team to create high-performing campaigns that drive sign-ups and engagement.
• Adapt messaging for different audience segments (ages 21–65) while maintaining brand consistency.
• Stay updated on trends in health, wellness, and digital advertising to keep our tone fresh and relevant.
• Contribute creative ideas and help brainstorm new campaign concepts.

What We’re Looking For

• Strong understanding of performance-driven content
• Proven ability to write across formats: short-form ads, scripts, captions, and landing pages.
• A natural feel for tone, rhythm, and emotional storytelling.
• Comfortable working with feedback and iterating quickly.
• A strong portfolio showcasing your versatility and impact.

Nice to Have

• Experience writing for health, wellness, or lifestyle brands
• Familiarity with video and social-first content

Why Join

• Work with a creative, collaborative, and impact-driven team.
• Freedom to experiment with new ideas and formats

Required Skills

Problem Solving Ability writing Communication