Copywriters ( Contract )

Eloelo; Bengaluru; On-site; INR 600,000 - 900,000; Full time

Job summary

Eloelo in Bengaluru seeks a creative scriptwriter to craft clear, engaging content for video, social media, and ads, tailored to Tier-2 and Tier-3 audiences.

You will adapt brand messaging with regional humor and dialects, collaborate with marketing, product and design, and ensure high editorial standards across languages.

Qualifications

• 3–5 years of experience in scriptwriting or copywriting.
• Experience focusing on Indian market Tier-2/Tier-3 demographics.
• Proficiency in English, Hindi; Hinglish is a strong plus.
• Strong storytelling with concise, engaging scripts and ad copy.
• Versatility to adapt writing style for various products and campaigns.
• Collaborate with designers, marketers, and content creators on integrated campaigns.
• Excellent editing and proofreading to ensure high-quality content.

Responsibilities

• Create scripts for video, social media, and ads tailored to Tier-2 and Tier-3 audiences.
• Collaborate with marketing, product and design teams to ensure brand voice and tone.
• Stay updated on trends and tailor content to local audiences.
• Localise brand messaging with regional dialects, humor, and references.
• Ensure content is free of grammatical errors and meets high editorial standards.

Skills

Storytelling

Copywriting

Editing

Collaboration

Creative Writing

Attention to Detail

English & Hindi Proficiency

Job description

Key Responsibilities:

• Content Creation: Write clear, engaging, and culturally relevant scripts for video, social media, and advertisements that appeal to the diverse, young, and aspirational audiences in Tier-2 and Tier-3 cities.
• Brand Messaging: Collaborate with the marketing, product and design teams to ensure that the tone, language, and style align with brand voice and the target audience's expectations.
• Research & Insights: Stay up-to-date on trends, preferences, and behaviours of Tier-2 and Tier-3 Indian consumers, tailoring content to their interests, values, and cultural references.
• Localisation: Adapt global or national brand messaging to ensure it resonates locally, including integrating regional dialects, humour, and references where appropriate.
• Quality Assurance: Ensure all content is free of grammatical errors and meets high creative and editorial standards.

Key Requirements:

• Experience: 3-5 years of experience in scriptwriting, copywriting, or a similar creative role, preferably with a focus on the Indian market and Tier-2/Tier-3 demographics.
• Language Skills: Proficiency in English, Hindi & Hinglish is a strong plus.
• Creative Writing: Strong storytelling abilities with a knack for writing concise, engaging scripts and ad copy across different media.
• Versatility: Ability to adapt your writing style to suit various products and marketing needs.
• Collaboration Skills: Ability to work effectively with designers, marketers, and other content creators to develop integrated campaigns.
• Attention to Detail: Strong editing and proofreading skills to ensure error-free, high-quality content.

Why Work With Us?

• Creative Freedom: We offer an environment that encourages innovation and creativity.
• Impactful Work: Your content will directly influence how brands connect with millions of consumers across India.
• Growth Opportunities: As we grow, you'll have the chance to grow with us, taking on more responsibility and exploring new avenues of creative expression.
• Inclusive Culture: Work with a diverse team that values different perspectives and encourages collaboration.

If you're passionate about writing stories that engage and resonate with India's heartland, and you're ready to make an impact with your creativity, we'd love to hear from you!