Copy writer & creative strategist

Experts BIO; Chennai District; Remote; INR 350,000 - 700,000; Full time

Job summary

ExpertsBIO is seeking a sharp copywriter to own the words behind our ads, landing pages, and funnels. This role blends writing with research, angles, testing, and performance analysis to stop the scroll and generate qualified leads.

You will craft hooks, headlines, landing page copy, emails, and video scripts for paid campaigns (Meta, Instagram, YouTube) while tracking CPL/CPA and ROAS to iterate effectively. Strong English writing is essential.

Qualifications

• Proven ability to write high-conversion copy for ads, landing pages, and emails.
• Experience with paid ads (Meta, YouTube, etc.).
• Strong English writing and storytelling across formats.
• 1-3 years in performance/digital marketing with a portfolio.
• Familiar with coaching/EdTech or info-products.
• Comfortable with AI tools but prioritize human craft.

Responsibilities

• Write hooks, headlines, scripts, and video scripts.
• Craft ad copy for campaigns across platforms.
• Develop landing pages and funnels.
• Do research, test angles, and analyze performance data.
• Iterate copy based on data to improve CPL/CPA and ROAS.

Skills

Copywriting

Paid ads writing

English fluency

Data-driven optimization

Audience psychology

Performance marketing

Job description

ExpertsBIO is a performance marketing agency built exclusively for coaches, consultants, and experts. Since 2017, we've partnered with 100+ coaching brands and helped drive ₹45-50 crore in client revenue through paid ads, funnels, and high-converting marketing systems.

This is a writing role first - about 70% writing, 30% the thinking that makes it land (research, angles, testing, performance analysis).

You'll own the words behind our ads, landing pages, and funnels: understand the audience, find the angle, write the hooks and scripts, watch the numbers, and rewrite based on what the data says.

The goal: stop the scroll, generate qualified leads, lift conversion, cut CPL/CPA, and drive client revenue.

• A strong copywriter above all - ads, hooks, headlines, landing pages, emails, and video scripts
• Experience writing for paid ads (Meta, Instagram, YouTube)
• Able to show real performance data - CPL, conversion rates, ROAS, case studies
• Familiar with coaching, consulting, EdTech, or info-products
• Sharp on audience psychology - pains, desires, objections, buying triggers
• Comfortable with UGC scripts, VSLs, short-form video, and nurture sequences
• Uses AI tools well, but knows when human craft matters more
• Fluent written and spoken English
• 1-3 years in performance/digital marketing (strong portfolio can override this)

CTR, CPL/CPA, lead quality, landing page conversion, ROAS, writing output, winning hooks identified, and client revenue influenced by your copy.

The performance incentive is tied to the ROI your writing generates - when your copy moves the numbers, you share in the upside.

Reliable laptop, stable internet, power backup, IST availability, strong English, and a portfolio with real performance data.

• You can't show your own writing with real performance data
• You write for engagement, not conversion
• You want to strategize but not write daily - this role writes
• You're uncomfortable being measured on business outcomes

We're not after pretty sentences. We want a writer who can answer: "What should we say, to whom, why will they care, how do we package it, and how do we know it's working?"