Copy Writer

Namma Yatri

Bengaluru

On-site

INR 600,000 - 1,200,000

Full time

14 days+

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Job summary

A leading mobility platform in Bengaluru is seeking a seasoned Copywriter to shape communications across its platforms. The role involves creating impactful copy in both English and Hindi, managing performance marketing communications, and collaborating with cross-functional teams. The ideal candidate will have at least 2 years of experience in copywriting within a B2C or FMCG context and must possess strong capabilities in growth marketing and CRM communication.

Qualifications

Minimum 2 years of experience in copywriting, preferably in B2C/FMCG.
Strong understanding of growth content and performance marketing.
Comfortable working in a fast-paced, high-ownership environment.

Responsibilities

Own end-to-end copy across digital platforms.
Write high-converting marketing copies for ads and landing pages.
Manage CRM and lifecycle communication to drive engagement.
Collaborate with design, product, and growth teams.

Skills

Copywriting

Performance marketing

Growth content understanding

CRM communication

Bilingual proficiency (English and Hindi)

Job description

Namma Yatri, built and operated by Moving Tech, is the tech and strategy partner for Bharat Taxi. Namma Yatri, the world's largest open mobility platform, runs community-led mobility platforms like Namma Yatri (Bengaluru), Yatri Sathi (Kolkata), Chennai One, Odisha Yatri, and Kerala Savari, and is now powering Bharat Taxi with the same open, people-first DNA. These platforms, pioneers of a zero-commission, have completed 130M+ trips with driver earnings of over ₹2,200 Cr.

Bharat Taxi aims to be the Amul for Mobility - a people-first, cooperative-based taxi initiative backed by the Government of India - Ministry of Cooperation that offers safe, affordable, and dignified mobility at scale. It brings drivers together on a common platform so they can earn fairly while serving riders with trust and transparency.

Together, Bharat Taxi and Namma Yatri are building a multi-city, multi-modal mobility network that serves Samaaj (society), Sarkar (government), and Bazaar (business), aligned with open digital public infrastructure.

About the Role

We are looking for a seasoned Copywriter who thrives in a fast-paced environment and is comfortable owning communication end-to-end.

This is a high-ownership role responsible for shaping communication across multiple mobility platforms used by millions of riders and drivers across India. The role requires someone who can write for mass-market audiences and create communication in both English and Hindi, depending on the platform and audience.

The ideal candidate should be comfortable working at the intersection of copywriting, growth marketing, and lifecycle communication,

In essence, we are looking for someone who can move fast, simplify complex ideas, and produce high-quality copy across multiple digital touchpoints.

Key Responsibilities

Own end-to-end copy across digital platforms, ensuring brand consistency and communication hygiene.
Write high-converting performance marketing copies (ads, landing pages, campaign messaging).
Manage CRM and lifecycle communication (push notifications, SMS, WhatsApp) to drive engagement and retention.
Create in-app messaging, banner copies, and product communication.
Write communication for both riders and drivers, including onboarding, incentives, and program announcements.
Collaborate with design, product, and growth teams to deliver communication quickly and effectively.
Maintain a structured content calendar and share weekly performance reports, track metrics and support manual calculations.