Assistant Manager - Copywriter

Cleartrip; Bengaluru Urban; On-site; INR 1,000,000 - 1,500,000; Full time

Job summary

A leading travel technology company in Bengaluru is seeking an Assistant Manager for Brand Marketing. In this role, you will craft compelling copy for CRM campaigns, merchandising, and product design experiences that enhance customer engagement. Ideal candidates should have 4-7 years of copywriting experience, with a portfolio demonstrating their writing and ideation skills. Join a culture that values creativity and innovation as you inspire millions to explore the world through captivating content.

Qualifications

• 4-7 years of copywriting experience in advertising agencies or in-house creative teams.
• A portfolio showcasing ability to ideate and write.
• Ability to switch tones between creative and UX writing.

Responsibilities

• Write push notifications and WhatsApp messages for CRM campaigns.
• Create catchy banners and promo copy for merchandising.
• Craft product design microcopy for apps and websites.

Skills

Copywriting

Collaboration

Data analysis

User experience design

Job description

Assistant Manager - Brand Marketing (Copy)

We’re looking for a copywriter to craft compelling, customer‑centric copy for Cleartrip. From CRM campaigns that spark wanderlust to merchandising that makes offers irresistible to product design experiences that feel like magic – you’ll be the voice that guides millions of travelers.

On a typical day, you will…

• Bring CRM campaigns to life by writing push notifications & WhatsApps that people would want to read.
• Shape our merch with catchy banners, landing pages, and promo copy that make offers irresistible.
• Craft product design microcopy that guides users seamlessly through apps and websites, making every click feel intuitive.
• Collaborate across teams and work closely with designers, product managers, and marketers to keep the brand voice consistent everywhere.
• Use data and insights to refine messaging, test new ideas, and maximize engagement and conversions.
• Champion Cleartrip’s voice by blending creativity with clarity, ensuring every word inspires travel and exploration.

What we’re looking for

• 4‑7 years of copywriting experience in either advertising agencies or in‑house creative teams. Some agency experience would be preferred.
• A portfolio that shows off your ability to think and ideate, in addition to writing.
• Ability to switch tones seamlessly: from playful promo copy to clear UX guidance.
• Team player vibes: you love brainstorming with designers, product managers, and marketers.
• Curious, data‑savvy, and always testing what works best.
• A passion for travel and storytelling.

Why work at Cleartrip?

• Your words will inspire lakhs of users to explore the world.
• You’ll work on projects that directly shape customer journeys.
• Cleartrip’s culture is all about creativity, ownership, and innovation.
• You’ll join a team that values bold ideas and fresh perspectives.