Copy Lead

Rbdigital Marketech; Mumbai; On-site; INR 670,000 - 781,000; Full time

Job summary

Rbdigital Marketech in Mumbai is seeking an experienced Copy Lead to steer the copy and content across digital-first platforms. The role demands sharp writing, strategic thinking, and cultural insight to translate business objectives into compelling communication.

The Copy Head will guide creative thinking across social, digital campaigns, performance creatives, brand communication, video, websites, and integrated campaigns, while mentoring the team and upholding output quality.

Qualifications

• 5+ years of experience in advertising, digital agencies or integrated creative agencies.
• Strong portfolio demonstrating campaign thinking, conceptualisation and writing across digital platforms.
• Excellent command of English, with the ability to adapt tone and language across different audiences and brands.

Responsibilities

• Lead the strategy, copy and creative thinking across multiple brands and categories.
• Develop campaign ideas, communication platforms, creative concepts, brand narratives and digital-first campaigns.
• Write and review copy across social media, digital ads, websites, videos, scripts, and integrated campaigns.
• Translate briefs and business objectives into sharp, relevant and distinctive creative solutions.
• Establish and maintain the creative and language quality benchmark across the copy team.
• Review and refine concepts, scripts, campaign communication and day-to-day content.
• Work closely with the Creative Director, Art/Design division, Client Servicing, Marketplaces and Performance teams to develop integrated solutions.
• Present and articulate creative ideas confidently to clients and internal stakeholders.
• Mentor copywriters, improve their creative capabilities and build a strong copy culture within the team.
• Identify cultural trends, consumer insights and emerging digital formats that can fuel creative thinking.
• Ensure creative output is delivered within timelines without compromising on quality.
• Contribute to pitches, new business presentations and proactive creative opportunities.
• Build processes and frameworks that improve the efficiency, consistency and quality of the copy function.

Skills

Copywriting

Leadership

Strategy

Mentoring

Campaign thinking

Job description

Copy Lead

Location: Mumbai

Experience: 5+ years

Budget: 60K-70K PM

Role Overview

We are looking for an experienced Copy Lead to lead the copy and content function across digital-first platforms. The role requires strong conceptual thinking, insightful strategising, sharp writing skills, cultural understanding, and the ability to turn business objectives into compelling communication.

The Copy Head will lead creative thinking across social, digital campaigns, performance creatives, brand communication, video, websites, and integrated campaigns, while mentoring the copy team and maintaining the overall quality of output.

Key Responsibilities

• Lead the strategy, copy and creative thinking across multiple brands and categories.
• Develop campaign ideas, communication platforms, creative concepts, brand narratives and digital-first campaigns.
• Write and review copy across social media, digital ads, websites, videos, scripts, and integrated campaigns.
• Translate briefs and business objectives into sharp, relevant and distinctive creative solutions.
• Establish and maintain the creative and language quality benchmark across the copy team.
• Review and refine concepts, scripts, campaign communication and day-to-day content.
• Work closely with the Creative Director, Art/Design division, Client Servicing, Marketplaces and Performance teams to develop integrated solutions.
• Present and articulate creative ideas confidently to clients and internal stakeholders.
• Mentor copywriters, improve their creative capabilities and build a strong copy culture within the team.
• Identify cultural trends, consumer insights and emerging digital formats that can fuel creative thinking.
• Ensure creative output is delivered within timelines without compromising on quality.
• Contribute to pitches, new business presentations and proactive creative opportunities.
• Build processes and frameworks that improve the efficiency, consistency and quality of the copy function.

What We're Looking For

• 5+ years of experience in advertising, digital agencies or integrated creative agencies.
• Strong portfolio demonstrating campaign thinking, conceptualisation and writing across digital platforms.
• Excellent command of English, with the ability to adapt tone and language across different audiences and brands.
• Strong understanding of social media, digital culture, content formats and advertising trends.
• Ability to think beyond individual posts and build big ideas and communication platforms.
• Strong leadership and people-management skills.
• Comfortable working in a fast-paced, multi-client agency environment.
• Ability to collaborate across divisions.
• Experience in leading pitches and client presentations is a strong advantage.

The Ideal Candidate

Someone who can think like a creative leader, write like a copywriter and lead like a team builder. You should be equally comfortable cracking a campaign idea, rewriting a headline, presenting to a client or mentoring the next generation of copy talent.