Copy Lead

ESP Engineered; Ahmedabad; On-site; INR 1,000,000 - 1,500,000; Full time

Job summary

A full-service advertising agency is looking for a Team Lead Copywriter to manage and mentor a team of senior and junior copywriters. The role demands over 10 years of experience in advertising, impeccable English, and leadership skills. Responsibilities include leading projects, generating creative concepts, attending client meetings, and overseeing team performance. Candidates should possess strong communication skills and be fluent in English, Gujarati, or Hindi. The position is based in Ahmedabad, Gujarat, and offers opportunities for professional growth.

Responsibilities

• Leading, managing, and mentoring a team of senior & junior copywriters.
• Reviewing work done by copywriters and providing feedback.
• Setting processes and plans for the copy team for various projects.
• Coming up with fresh concepts and ideas for clients.
• Attending client meetings and gathering data for projects.
• Creating content for websites, brochures, and marketing.
• Researching client requirements and analyzing consumer psychology.
• Defining brand identity through campaigns.
• Generating innovative marketing ideas for clients.
• Hiring talent as per team structure and project needs.
• Analyzing and presenting team’s performance data.
• Conducting performance appraisals for team members.

Skills

Impeccable English — spoken, written, and grammar

10+ years of full-time ad agency experience as a copywriter

1-2 years of team leading/mentoring experience

Great ideation, presentation, and communication skills

Ability to write in Gujarati or Hindi

Experience with print, web, and branding projects

Education

Any Bachelor’s or Master’s Degree in English medium

Job description

Education

• Any Bachelor’s or Master’s Degree in English medium, schooling throughout English medium preferred

Key Skills

• Impeccable English — spoken, written, and grammar
• 10+ years of full-time ad agency experience as a copywriter, preferably at a full-service agency; SEO writing experience irrelevant
• 1‑2 years of team leading/mentoring experience, handling a team of junior copywriters
• Great ideation, presentation, and communication skills
• Ownership of individual and copy team projects, working in sync with design, account management, and other creative leaders
• Ability to write in Gujarati or Hindi compulsorily, apart from English
• Experience with print, web, and branding projects
• Willingness to work in a well‑defined organization structure

Responsibilities

• Leading, managing, and mentoring a team of senior & junior copywriters, working primarily in the print and web departments
• Reviewing all work done by the copywriters, providing feedback and improving their quality of work & skills levels
• Setting processes and plans for the copy team for various kinds of projects, to work in sync with leaders of other departments to match project timelines
• Coming up with fresh concepts and ideas, presenting to the team and developing them along with designers and account managers
• Attending client meetings along with the team, asking the right questions to collect data to work on the project successfully and providing guidance to the team
• Creating content maps, sitemaps, content inventory and wireframes and writing content primarily for websites, brochures, landing pages, and other marketing collaterals
• Research and understand client’s requirements, study consumer psychology, conduct preliminary market research to ideate long‑term and short‑term campaigns as per brand’s requirement
• Coming up with brand names, taglines, values, brand story, mission, vision, core values, philosophy etc. to define brand identity
• Continuously generate new and innovative creative marketing ideas for a range of multiple clients
• Hire the right talent as per team structure and project requirements by providing clear instructions to the Talent Acquisition Department
• Maintain, analyze and present team’s performance data to the management at quarterly review meets and annual meets
• Performance appraisal of individual team members as per the company’s processes, identify strengths, weaknesses, and areas of improvement of individual team members and plan corrective measures