Copy Lead

Moshi Moshi; Bengaluru; On-site; INR 900,000 - 1,200,000; Full time

Job summary

Moshi Moshi in Bengaluru is seeking a creative and strategic Copy Lead to oversee brand communication and content development across multiple platforms. The ideal candidate will manage the copy team, ensuring compelling messaging and brand consistency while delivering high-quality content aligned with marketing objectives.

The role requires 5+ years of experience in copywriting, strong skills in creative communication, and a proven portfolio. Responsibilities include managing all copy requirements, supervising junior writers, and collaborating with different teams for successful campaign execution.

This position offers an exciting opportunity to shape brand narratives and drive impactful communication strategies.

Qualifications

• 5+ years of experience in copywriting/content/creative communication.
• Strong portfolio showcasing campaign work and creative writing.
• Excellent command of English grammar and storytelling.

Responsibilities

• Lead and manage all copywriting requirements across various platforms.
• Develop clear and engaging copy aligned with brand tone and goals.
• Supervise and mentor junior copywriters.

Skills

Copywriting

Creative communication

SEO understanding

Team management

Marketing knowledge

Education

Bachelor's degree in Marketing, Mass Communication, Journalism, English, or related field

Job description

Job Summary

• We are looking for a creative and strategic Copy Lead to oversee brand communication and content development across multiple platforms.
• The ideal candidate will lead the copy team, develop compelling messaging, ensure brand consistency, and deliver high-quality content that supports marketing, advertising, digital, and business objectives.

Key Responsibilities

• Lead and manage all copywriting requirements across digital, social media, advertising, emailers, campaigns, and internal communication.
• Develop clear, engaging, and persuasive copy aligned with brand tone and business goals.
• Supervise and mentor junior copywriters
• Collaborate with designers, marketing teams, sales teams, and stakeholders for campaign execution.
• Create campaign concepts, taglines, scripts, and communication strategies.
• Review and edit content to maintain quality, grammar, consistency, and brand voice.
• Ensure timely delivery of all content requirements and campaign deadlines.
• Conduct market and competitor research to develop impactful communication strategies.
• Contribute to content planning, branding initiatives, and creative brainstorming sessions.
• Maintain content calendars and oversee content approval workflows.
• Optimize digital content for SEO and audience engagement where required.

Required Skills Qualifications

• Bachelor s degree in Marketing, Mass Communication, Journalism, English, or related field.
• 5+ years of experience in copywriting/content/creative communication.
• Strong portfolio showcasing campaign work, brand communication, and creative writing.
• Excellent command of English grammar, storytelling, and communication.
• Ability to handle multiple brands/projects simultaneously.
• Strong creative thinking and conceptualization skills.
• Experience in advertising agencies, digital marketing, or branding environments preferred.
• Understanding of SEO, social media trends, and digital communication is an added advantage.
• Leadership and team management skills.

Preferred Qualities

• Creative mindset with attention to detail.
• Strong time management and organizational skills.
• Ability to work in a fast-paced environment.
• Collaborative and proactive approach.