Content Writer

iThrive Healing & Beyond; Maharashtra; On-site; INR 300,000 - 500,000; Full time

Job summary

iThrive Healing & Beyond is seeking a content writer with SEO expertise to craft engaging health-focused content for diverse formats. You will collaborate with designers, videographers, and marketing teams to ensure consistency and impact across events, experiences, and digital assets.

The role requires 1–3 years of experience in content creation, basic nutrition sector knowledge, and strong keyword research skills to drive visibility and audience engagement.

Qualifications

• Experience in health/nutrition content preferred.
• 1–3 years of content writing experience.
• Proficiency in keyword research and on-page SEO.

Responsibilities

• Collaborate with writers, designers, videographers, and cross-functional teams to produce high-quality content.
• Plan, write, edit, and proofread content across formats including events, experiences, and marketing assets.
• Brainstorm and develop fresh, engaging content ideas aligned with brand and audience goals.
• Stay updated with global trends and refine content strategy.
• Provide editorial, creative, and technical guidance to team members.
• Manage content across decks, manuals, itineraries, and experience-led materials.
• Ensure content aligns with DEI standards and cultural sensitivity.
• Make data-driven content decisions to scale internal knowledge banks.
• Work closely with marketing to align content with campaigns and business objectives.

Skills

Strong writing

Creative thinking

Strategic thinking

Performance-driven content

Tools

Ahrefs

SEMrush

Ubersuggest

Job description

At iThrive, we’re not just writing content.

We’re rewriting how people understand their health.

Every blog, caption, and page we create has one goal -

to help someone finally connect the dots of their symptoms and feel seen.

If you’re someone who doesn’t just write… but feels what you write, keep reading.

About IThrive

We’re building healthier, happier, lifestyle-disease-free communities across the world.

And honestly?

We feel more like a creative agency than a healthcare company - fast-paced, idea-heavy, and deeply driven by purpose.

Know more about us at: https://www.ithrivein.com/

Core Responsibilities & Skills

• Collaborate with writers, graphic designers, videographers, and cross-functional teams to execute high-quality content.
• Plan, write, edit, and proofread content across formats including events, experiences, and marketing assets.
• Brainstorm and develop fresh, engaging content ideas aligned with brand and audience goals.
• Stay updated with global trends, cultural shifts, and industry developments to continuously refine content strategy.
• Provide editorial, creative, and technical guidance to team members.
• Manage and optimize content across multiple collaterals - decks, manuals, itineraries, repositories, and experience-led materials.
• Ensure all content aligns with global diversity, equity, and inclusion (DEI) standards and maintains cultural sensitivity.
• Make data-driven content decisions to enhance and scale internal knowledge banks.
• Work closely with marketing teams to align content with campaigns and business objectives.

SEO & Content Optimization Expertise

• Conduct keyword research using tools like Ahrefs, SEMrush, and Ubersuggest to guide content strategy.
• Implement on-page SEO best practices including meta titles, descriptions, header tags (H1–H3), internal linking, and image alt text.
• Monitor and optimize performance using Google Search Console and Google Analytics.
• Apply E-E-A-T principles, especially for health and YMYL content.
• Develop structured content frameworks using topic clusters and pillar page architecture.
• Stay informed about Google algorithm updates (Core Updates, Helpful Content Update) and adapt strategies accordingly.
• Ensure content readability and engagement using best practices like Flesch-Kincaid scoring.

Key Strengths

• Strong written and verbal communication skills
• High creativity with the ability to produce original, engaging content
• Strategic thinking combined with execution excellence
• Content that doesn’t just sit pretty - it performs

Requirement:

should have basic knowledge of the nutrition sector

Experience:

1-3 years

Location:

Baner, Pune.

Office time:

9am to 5pm

CTC:

3 To 5 lakh