Associate Director – Content Strategy & Programming

JioStar; Mumbai; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

JioStar is looking for a Content Strategy Manager to enhance insight-driven storytelling. This hybrid role focuses on turning data into actionable content strategies while understanding audience behaviours.

The successful applicant will conduct extensive research, analyze performance metrics, and leverage AI tools to optimize workflows. A background in content strategy or performance marketing with a strong analytical mindset is essential.

Qualifications

• 5–8 years in content strategy, research, digital content, or performance marketing.
• Strong analytical mindset: ability to interpret content metrics and derive narrative insights.
• Basic familiarity with AI tools, data dashboards, and A/B testing is a plus.

Responsibilities

• Conduct deep-dive research into platforms, audience behaviour, genre performance.
• Analyze watch time, CTR, retention curves, and creative performance reports.
• Use AI tools for research acceleration and content ideation.

Skills

Content strategy

Research analysis

Digital content

Performance marketing

Analytical mindset

Understanding of cultural trends

Strong communication skills

Job description

We are building a next-gen content engine for high-speed, insight-driven storytelling. We’re looking for a Content Strategy Manager who is a hybrid of strategist and researcher: someone who can turn data into insights and improve the hit rate of our content pipeline. If you enjoy using numbers to decode human psychology, identifying trends before they peak, and crafting content frameworks that power growth, this role is for you.

Who You Are

• Thinker and doer: you enjoy cracking insights and then executing them in the form of action plans.
• Obsessed with human behaviour and why people click/watch/convert.
• Comfortable in chaos, ambiguity, and rapid prototyping.
• You are intrapreneurial; you question existing workflows and processes, with a relentless focus on improvement and simplification.
• You care deeply about outcomes and take ownership of anything that’s falling through the cracks.

Key Responsibilities

• Content Strategy & Research
  • Conduct deep-dive research into platforms, audience behaviour, genre performance, and consumption patterns.
  • Convert insights into content angles, hooks, character/tag systems, and story frameworks.
  • Identify emerging tropes, themes, and high-ROI narrative formats.
  • Build competitive landscape analysis and monthly content opportunity reports.
• Data‑Driven Content Decisioning
  • Analyze watch time, CTR, retention curves, drop‑off points, creative performance reports.
  • Convert insights into repeatable, scalable content frameworks for writers, editors, and producers.
  • Collaborate with performance marketing teams to understand what is converting and why.
  • Maintain Meta‑data tag system and derive insights from it.
  • Think through A/B tests for hooks, thumbnails, pacing models, and storytelling patterns.
• AI & Workflow Optimization
  • Use AI tools for research acceleration, content ideation, and performance prediction.
  • Identify ways to reduce content development time without losing creative quality.

What Success Looks Like

• You help create predictable hit templates and improve overall hit rate for content.
• Writers and producers rely on you for insight‑backed decisions.
• Performance marketing CTR and retention metrics improve through your frameworks.

Required Skills & Experience

• 5–8 years in content strategy, research, digital content, or performance marketing.
• Strong analytical mindset: ability to interpret content metrics and derive narrative insights.
• Understanding of short‑form storytelling, TikTok/Reels/OTT dynamics, and Micro Drama grammar.
• Ability to craft hooks, beats, and high‑conversion narrative structures.
• Comfortable working with fast‑moving content calendars and multiple teams.
• Strong communication skills and a sense of audience psychology.
• Basic familiarity with AI tools, data dashboards, and A/B testing is a plus.