Senior Manager Content Marketing

Simplilearn; Bengaluru; On-site; INR 1,500,000 - 2,300,000; Full time

Job summary

Simplilearn in Bengaluru is seeking a Senior Manager – Content Marketing to own content across paid and organic channels. You will bridge brand, performance marketing, and SEO while managing a small team and collaborating with design, marketing, and product peers.

You will write video scripts, ad copy, and long-form SEO content, aligning with keyword strategy and audience intent to drive engagement and conversions.

Qualifications

• 8–10 years of experience in content marketing with exposure to organic and paid content.
• Proven experience mentoring a content marketing team.
• Strong portfolio across performance-driven ad copy, SEO content, and organic social writing.
• Video script writing for short-form content with strong hooks and pacing.
• Familiarity with SEO tools SEMrush and Google Search Console.

Responsibilities

• Write high-quality video scripts for ad creatives across platforms.
• Draft high-conversion ad copy for social media campaigns.
• Write and oversee SEO-optimized long-form content and program pages.
• Drive organic social content and build brand engagement.
• Collaborate with performance marketing to translate briefs into variations.
• Work with design to ensure copy-visual alignment.
• Coordinate with SEO and growth teams on keyword strategy.
• Mentor writers, establish content guidelines and maintain brand voice.
• Own content-related KPIs and analyze performance data.

Skills

Content marketing

Team leadership

SEO

Copywriting

Video scripting

A/B testing

Analytics

Collaboration

Tools

SEMrush

Google Search Console

Job description

Team: Manages a team of content writers/executives

Role Summary

We are looking for a Senior Manager – Content Marketing to own content across paid and organic channels from high-performing social media ad copy to SEO-driven long-form content and social storytelling. This role sits at the intersection of brand, performance marketing, and SEO, and requires someone who can write for both algorithms and audiences, while managing a small team and collaborating across design, performance marketing, and product teams.

Key Responsibilities

• Write high-quality video scripts for ad creatives, reels/shorts, and organic social video — structuring narratives around strong hooks, pacing, visual direction and clear CTAs suited to each platform (Meta, youTube, LinkedIn, Instagram)
• Draft high-conversion ad copy for social media campaigns (Meta, LinkedIn, YouTube) in close coordination with the performance marketing team
• Write and oversee SEO-optimized long-form content (blogs, landing pages, program pages) aligned to keyword and search-intent strategy
• Drive organic social content — copy, captions, and content ideas that build brand engagement and community Cross-Functional Collaboration
• Partner with performance marketing to translate campaign briefs into ad copy variations for A/B testing, using performance data (CTR, CPC, engagement) to iterate
• Work with the design team to brief and review creative assets, ensuring copy-visual alignment
• Coordinate with SEO/growth teams on keyword strategy and content structuring
• Liaise with product and sales teams to ensure content accurately reflects program offerings and messaging Team & Quality Ownership
• Manage and mentor a team of content writers/executives, setting clear briefs, reviewing output, and maintaining quality/brand consistency
• Establish and maintain content guidelines, tone-of-voice standards, and QC processes
• Own content-related KPIs — organic traffic, engagement rates, leads/conversions sourced via content, ad creative performance Analytics & Optimization
• Track content and campaign performance using Tableau, Google Analytics, and social analytics
• Use data to continuously refine messaging, headlines, and content formats

Requirements

• 8–10 years of experience in content marketing, with exposure to both organic (SEO, social) and paid (ad copy) content
• Proven experience managing or mentoring a content marketing team
• Strong portfolio demonstrating range — performance-driven ad copy, SEO content, and organic social writing
• Strong experience writing video scripts for short-form (reels/shorts) and ad creative — including hook-writing for the first 3 seconds, scene/shot-level scripting, pacing for retention, and writing for voiceover vs. on-screen text
• Ability to collaborate with video editors/production teams to translate scripts into final cuts, and iterate scripts based on watch-time/drop-off data
• Working knowledge of SEO tools (SEMrush, Google Search Console)
• Comfort working with performance marketing data (CTR, CPC, engagement metrics) to inform content decisions
• Experience collaborating with design and performance marketing teams in a fast-paced,
• Excellent editorial judgment and brand-voice consistency across formats

Good to Have

• Experience in edtech, small scale startups, or B2C brands
• Familiarity with A/B testing frameworks for ad creative
• Basic understanding of paid campaign structures (Meta Ads Manager, Google Ads)