Creative Lead - Brand Content Studio

The Better India; Bengaluru; On-site; INR 1,500,000 - 2,500,000; Full time

Job summary

The Better India in Bengaluru is looking for a Senior Manager – Brand Content Studio to lead creative initiatives. You will guide a team in producing engaging digital content including commercials and documentaries, overseeing all aspects from concept to release.

With 10–12 years of experience in digital media, you'll blend creative vision with data-driven strategies, ensuring high-quality outputs that resonate with audiences.

This is an exciting opportunity for those passionate about impactful storytelling and brand messaging.

Qualifications

• 10–12 years in digital media agencies, content studios, OTT platforms, or brand-side creative labs.
• Ability to produce premium DVCs, documentaries, audio/podcasts.
• Understanding of cinematography and visual aesthetics.

Responsibilities

• Lead the creative vision and execution for brand content initiatives.
• Oversee production lifecycle for diverse formats.
• Mentor and manage a multidisciplinary team.

Skills

Multi-Format Mastery

Advanced Script Assessment

Direction & Visual Sense

Platform Analytics Literacy

Education

Bachelor’s or Master’s degree in Mass Communication, Journalism, Filmmaking, Advertising, or a related field

Job description

Role Overview

As the Senior Manager – Brand Content Studio, you will lead the creative vision, strategy, and execution for all brand‑funded content initiatives. With 10–12 years of rich experience in digital content production, you will be the bridge between editorial excellence, video production, and brand objectives. You will oversee a multidisciplinary team of scriptwriters, video producers, and editors to deliver world‑class digital video commercials (DVCs), social media carousels, podcasts, and long‑form mini‑documentaries.

Reports To

Director – Brand Content Studio

Core Responsibilities

• Creative Leadership & Content Curation: Guide, review, and sharply curate concepts, scripts, and storyboards to ensure every piece of content strikes the perfect balance between the brand’s brief and the studio’s signature uplifting, authentic tone.
• End‑to‑End Production Oversight: Direct and oversee the production lifecycle for diverse formats—high‑production‑value DVCs, human‑interest mini‑documentaries, thought‑leadership podcasts, and high‑engagement social carousels—including pre‑production, shoot, editing and post‑production.
• Quality & Standards: Maintain rigorous editorial and visual standards, ensuring all deliverables are polished, factually accurate, and highly engaging.
• Data‑Driven Creativity: Infuse data analytics into the creative process and understand platform algorithms (YouTube, Instagram, LinkedIn, Facebook) to optimize content for reach, watch time, and engagement.
• Performance Evaluation: Analyze post‑campaign metrics against brand KPIs and use insights to iterate content formats and pitch sharper strategies to clients.
• Format Innovation: Conceptualize and pilot emerging formats, interactive content, and trend‑jacking ideas that resonate with modern digital audiences.
• Client Management: Act as the senior creative point of contact for marquee clients, managing expectations, interpreting feedback constructively, and presenting creative solutions confidently.
• Team Mentorship & Operations: Mentor and manage a team of writers, producers, directors, and editors; optimize studio pipelines, budgets, and external vendor/freelancer networks to ensure campaigns are delivered on time and within financial parameters.

Required Skill Set & Qualifications

Technical & Creative Skills

• Multi‑Format Mastery: Proven track record of producing premium DVCs, long‑form human‑interest stories/documentaries, audio/podcast formats, and scannable micro‑content.
• Advanced Script Assessment: Exceptional ability to deconstruct a script, improve pacing, sharpen hooks, and ensure emotional resonance within the first few seconds of digital playback.
• Direction & Visual Sense: Strong understanding of cinematography, post‑production workflows (grading, audio design, pacing), and visual aesthetics tailored for mobile‑first consumption.
• Platform Analytics Literacy: Proficiency with native analytics tools (YouTube Studio, Meta Business Suite) and external listening tools to gauge audience retention and engagement.

Behavioral & Leadership Skills

• Empathetic Leadership: Provide constructive feedback that inspires rather than stifles creativity.
• Strategic Thinking: Understand how a video serves a brand’s funnel and community beyond just making a good video.
• Agility & Problem Solving: Remain calm under pressure and pivot creative execution when client guidelines or production constraints shift unexpectedly.

Background & Qualifications

• Experience: 10–12 years in digital media agencies, content studios, OTT platforms, or brand‑side creative labs.
• Education: Bachelor’s or Master’s degree in Mass Communication, Journalism, Filmmaking, Advertising, or a related field.
• Added Advantage: Prior exposure to or experience in the developmental/social sector, with a deep understanding of communicating complex social or environmental initiatives without resorting to pity‑based storytelling.

The Ideal Candidate Profile

You are a seasoned storyteller who knows that a great story isn’t just about beautiful visuals—it’s about a hook that stops the thumb from scrolling, an emotional arc that builds trust, and data that proves it worked. You are passionate about impact and excited about making goodness profitable for brands, then we are excited to meet with you.