Senior Associate - Content Strategy

Growth School; Khordha; On-site; INR 900,000 - 1,500,000; Full time

Job summary

GrowthSchool, the maker of Outskill, is seeking a Senior Associate - Content Strategy to strengthen the creative strategy and growth of our media channels across Instagram and other platforms. You will focus on improving content quality, identifying growth opportunities, creating scalable content systems, and helping our channels grow through better creative direction and content innovation.

You will own content strategies and collaborate with channel managers, scriptwriters, editors, designers,

Qualifications

• Strong understanding of social media, short-form content, long-form content.
• Experience in creative direction and content strategy.
• Ability to turn trends into scalable content ideas.
• Ability to work with content and creative teams.
• Ability to combine creative intuition with data and performance insights.

Responsibilities

• Take ownership of the creative strategy and growth of multiple media channels.
• Build clear content buckets, content pillars, and positioning for every channel.
• Create scalable content strategies while maintaining a distinct identity for each channel.
• Track market trends, viral formats, creators, and changing audience behavior.
• Analyze high-performing content and identify the hooks, formats, and creative patterns driving performance.
• Regularly innovate and refresh hooks, storytelling styles, and content formats.
• Develop original, high-retention, and highly shareable content formats.
• Guide and cooperate with channel managers, scriptwriters, editors, designers, and social media teams.
• Use content performance and audience insights to improve content strategy and creative direction.
• Build systems to test, iterate, document, and scale winning content formats across the media network.

Skills

Social media strategy

Creative direction

Content strategy

Audience psychology

Viral content

AI awareness

Job description

We're GrowthSchool. And we built Outskill.

GrowthSchool started with one belief: you learn a skill fastest from the person actually doing it. So we partnered with the top 1% of instructors to build high-impact, cohort-based courses in personal and professional growth for learners around the world and used AI to make that learning personal at a scale a classroom never could.

Then AI changed what " upskilling " even means. Roles started getting rewritten faster than curriculums could keep up, and the real divide stopped being skilled versus unskilled. It became AI-ready versus not.

So, we built Outskill , our AI education arm, to close that gap, practical, implementation-first AI training for professionals, teams and enterprises. Today Outskill is one of the largest AI education companies in the world: 16M+ learners across 160+ countries , and programs running everywhere from individual upskilling to enterprise AI transformation.

Our mission: Make 100 million people AI-ready by 2028.

What that actually feels like day to day: we're 300+ people, backed by Sequoia, moving at a speed that surprises most people who join us. Products ship in weeks, not quarters. There's no thick layer of process between an idea and it going live. You'll own things visibly bigger than your title. Some experiments will fail publicly, and we'll talk about them openly on Monday.

If you need a finished playbook before you start, this will be uncomfortable. If you'd rather write the playbook, you'll like it here.

We are looking for an innovative Senior Associate - Content Strategy to strengthen the creative strategy and growth of our media channels across Instagram and other platforms.

The role will focus on improving content quality, identifying growth opportunities, creating scalable content systems, and helping our channels grow through better creative direction and content innovation.

Key Responsibilities

• Take ownership of the creative strategy and growth of multiple media channels.


• Build clear content buckets, content pillars, and positioning for every channel.


• Create scalable content strategies while maintaining a distinct identity for each channel.


• Track market trends, viral formats, creators, and changing audience behavior.


• Analyze high-performing content and identify the hooks, formats, and creative patterns driving performance.


• Regularly innovate and refresh hooks, storytelling styles, and content formats.


• Develop original, high-retention, and highly shareable content formats.


• Guide and cooperate with channel managers, scriptwriters, editors, designers, and social media teams.


• Use content performance and audience insights to improve content strategy and creative direction.


• Build systems to test, iterate, document, and scale winning content formats across the media network.

What We’re Looking For

• Strong understanding of social media, short-form content, long-form content, audience psychology, and viral content.


• Good understanding of AI, emerging technologies, and the evolving AI content landscape .


• Proven experience in creative direction, content strategy, or scaling social media channels.


• Strong creative thinking with the ability to turn trends into scalable content ideas.


• Experience working closely with content and creative teams.


• Ability to combine creative intuition with content data and performance insights.