Digital Content Creator

Sirphire; Gurugram District; On-site; INR 450,000 - 700,000; Full time

Job summary

Sirphire is seeking a creative Digital Content Creator to conceptualize, shoot, and edit engaging social media content across Instagram and YouTube. You will turn products and ideas into compelling short-form content that captures attention and drives engagement and sales.

The ideal candidate excels in storytelling, keeps up with trends, and can produce reels, shorts, and ads. You will collaborate with marketing and design teams and occasionally handle basic photography and on-camera appearances.

Qualifications

• 13 years of experience in content creation, social media, or a similar role.
• Strong understanding of Instagram Reels and short-form video content.
• Knowledge of video shooting, lighting, framing, and editing.
• Ability to write engaging hooks and short-form video scripts.
• Comfortable appearing on camera when required.
• Knowledge of video editing software such as Premiere Pro, After Effects, CapCut, or DaVinci Resolve.
• Understanding of what makes content engaging, shareable, and conversion-focused.
• Ability to work independently and manage multiple content projects.

Responsibilities

• Create engaging Instagram Reels, YouTube Shorts, videos, and social media content.
• Develop creative concepts, hooks, scripts, and storyboards for short-form content.
• Shoot and edit product videos, lifestyle content, UGC-style videos, and promotional content.
• Stay updated with the latest Instagram, YouTube, meme, and social media trends.
• Create content specifically designed for Meta Ads and performance marketing.
• Collaborate with the marketing, graphic design, and product teams to develop campaigns.
• Handle basic product photography and videography when required.
• Edit videos using tools such as Premiere Pro, After Effects, CapCut, Canva, or similar software.
• Experiment with different hooks, formats, styles, and storytelling techniques to improve content performance.
• Analyze content performance and use insights to improve future content.
• Help build a consistent visual and creative identity across social media platforms.
• Assist in influencer/UGC content creation and coordination when required.

Skills

Instagram Reels

Short-form video

Video editing

Storytelling

On-camera presence

Creative ideation

Content strategy

Independent work

Tools

Premiere Pro

After Effects

CapCut

DaVinci Resolve

Canva

Job description

Location: Gurgaon
Job Type: Full-Time
Experience: 1-5 Years
Department: Marketing & Creative

About the Role

We are looking for a creative and energetic Digital Content Creator who can conceptualize, create, and manage engaging content for our social media and digital marketing channels.

The ideal candidate should understand Instagram Reels, YouTube Shorts, trends, storytelling, product content, and performance-driven creatives. You will be responsible for turning products and ideas into content that grabs attention and drives engagement and sales.

Key Responsibilities

• Create engaging Instagram Reels, YouTube Shorts, videos, and social media content.
• Develop creative concepts, hooks, scripts, and storyboards for short-form content.
• Shoot and edit product videos, lifestyle content, UGC-style videos, and promotional content.
• Stay updated with the latest Instagram, YouTube, meme, and social media trends.
• Create content specifically designed for Meta Ads and performance marketing.
• Collaborate with the marketing, graphic design, and product teams to develop campaigns.
• Handle basic product photography and videography when required.
• Edit videos using tools such as Premiere Pro, After Effects, CapCut, Canva, or similar software.
• Experiment with different hooks, formats, styles, and storytelling techniques to improve content performance.
• Analyze content performance and use insights to improve future content.
• Help build a consistent visual and creative identity across social media platforms.
• Assist in influencer/UGC content creation and coordination when required.

Requirements

• 13 years of experience in content creation, social media, digital marketing, or a similar role.
• Strong understanding of Instagram Reels and short-form video content.
• Good knowledge of video shooting, lighting, framing, and editing.
• Strong sense of creativity, trends, storytelling, and visual presentation.
• Ability to write engaging hooks and short-form video scripts.
• Comfortable appearing on camera when required.
• Knowledge of video editing software such as Premiere Pro, After Effects, CapCut, or DaVinci Resolve.
• Understanding of what makes content engaging, shareable, and conversion-focused.
• Ability to work independently and manage multiple content projects.

Good to Have

• Experience working with D2C/e-commerce brands.
• Experience creating Meta Ads creatives.
• Basic knowledge of performance marketing and content analytics.
• Experience with product photography/videography.
• Experience creating UGC-style advertisements.
• Basic graphic design skills.
• Knowledge of AI tools for content creation, editing, and ideation.

What We're Looking For

We are looking for someone who is:

• Creative & Trend-Savvy
• Proactive & Self-Motivated
• Good at Storytelling
• Fast at Creating Content
• Experiment-Oriented
• Comfortable with Cameras & Editing
• Focused on Results

What You'll Get

• Opportunity to work with a growing D2C/e-commerce brand.
• Freedom to experiment with new content formats and ideas.
• Exposure to social media, performance marketing, branding, and e-commerce.
• Opportunity to build and lead creative content initiatives.