Social Media Manager

tipple works co.; Mumbai; On-site; INR 600,000 - 900,000; Full time

Job summary

Tipple Works Co. is looking for a Social Media Manager to own social accounts end-to-end, from strategy to daily execution, community management, and reporting.

You will work with designers, photographers, and influencers to translate brand objectives into strong social plans, while independently managing accounts and leading content thinking. The role is based in Mumbai and requires 3–4 years of hands-on social media experience.

Qualifications

• 3–4 years of hands-on social media experience

Responsibilities

• Own the social media strategy and day-to-day management of assigned client accounts across platforms
• Build monthly and campaign-led content strategies, calendars, and platform plans
• Develop strong content ideas, campaign concepts, formats, series, reels, stories, and topical opportunities
• Write or guide social copy, captions, hooks, scripts, briefs, and content messaging
• Brief and work closely with designers, photographers, editors, and video teams to turn ideas into high-quality content
• Plan and manage content shoots
• Stay plugged into social trends, culture, formats, platform changes, and emerging content behaviour
• Manage publishing, scheduling, platform hygiene, and daily account activity
• Oversee community management and ORM
• Identify opportunities for real-time and moment marketing
• Work with influencer and partnerships teams to integrate creator content
• Collaborate with performance marketing to identify high-performing organic content and paid amplification
• Monitor content and account performance across reach, engagement, views, follower growth, traffic
• Turn analytics into insights
• Prepare monthly reports, campaign reviews, competitive audits, and social media recommendations
• Manage client communication for social media — meetings, approvals, feedback, timelines, and presentations
• Keep multiple accounts, deliverables, calendars, and internal teams organized and moving on schedule

Skills

Social media marketing

Social media strategy

Content calendars

Creative briefing

Analytical reporting

Community management

Tools

Meta Business Suite

Ads Manager

Google Analytics

Social scheduling tools

Reporting platforms

Job description

Social Media Manager

TWC | Full-time, In-office | Andheri West, Mumbai

About Us

Tipple Works Co. is a 360-degree, creative-first marketing agency specializing in lifestyle brands, alco-bev, hospitality, and F&B. We work as an extended marketing team for our clients - combining strategy, creative thinking, content, media, and execution to build brands that are relevant, distinctive, and effective.

We're looking for a Social Media Manager who can own social media accounts end-to-end - from strategy and content planning to daily execution, community management, reporting, and client conversations.

The Role

We're hiring someone who understands that social media is more than posting content.

You'll be responsible for shaping how our brands show up online — understanding the brand, audience, culture, trends, and business objectives, and translating all of that into strong social strategies and content plans.

You'll work closely with designers, copywriters, photographers, video teams, influencers, performance marketers, and client teams to take ideas from brief to execution.

This is a high-ownership role suited to someone with 3–4 years of hands‑on social media experience who is ready to independently manage accounts, lead content thinking, and take greater strategic responsibility.

What You'll Do

• Own the social media strategy and day-to-day management of assigned client accounts across platforms such as Instagram, Facebook, LinkedIn, YouTube, and emerging channels
• Build monthly and campaign-led content strategies, calendars, and platform plans aligned with each brand's marketing objectives
• Develop strong content ideas, campaign concepts, formats, series, reels, stories, and topical opportunities
• Write or guide social copy, captions, hooks, scripts, briefs, and content messaging
• Brief and work closely with designers, photographers, editors, and video teams to turn ideas into high-quality content
• Plan and manage content shoots, including moodboards, shot lists, references, production requirements, and deliverables
• Stay plugged into social trends, culture, formats, platform changes, and emerging content behaviour — and identify what is genuinely relevant for each brand
• Manage publishing, scheduling, platform hygiene, and daily account activity
• Oversee community management and ORM, ensuring comments, DMs, queries, and conversations are handled in the right brand voice
• Identify opportunities for real-time and moment marketing without forcing brands into every trend
• Work with influencer and partnerships teams to integrate creator content effectively into social plans
• Collaborate with the performance marketing team to identify high-performing organic content and opportunities for paid amplification
• Monitor content and account performance across reach, engagement, views, follower growth, traffic, and other relevant metrics
• Turn analytics into clear insights — understanding what worked, what didn't, why, and what we should do next
• Prepare monthly reports, campaign reviews, competitive audits, and social media recommendations
• Manage client communication for social media — including meetings, approvals, feedback, timelines, and presentations
• Keep multiple accounts, deliverables, calendars, and internal teams organized and moving on schedule

What We're Looking For

• 3–4 years of experience in social media marketing, preferably across multiple brands or accounts
• Strong understanding of Instagram and other major social platforms — both creatively and analytically
• Proven experience building social strategies and content calendars, not just executing posts
• Strong content instinct — able to recognize what makes an idea, reel, visual, hook, or format work
• Excellent written and verbal communication skills
• Comfortable writing social copy and briefing creative teams
• Strong understanding of short-form video, Reels, Stories, creator-led content, and platform-native formats
• Ability to interpret social media analytics and convert performance data into actionable recommendations
• Strong presentation and client-management skills
• Highly organized and comfortable managing multiple brands and deadlines simultaneously
• A strong eye for design, visual storytelling, brand consistency, and cultural relevance
• Someone who is proactive — bringing ideas to the table rather than waiting for a brief

Nice to Have

• Experience working agency-side and handling multiple client accounts
• Experience with lifestyle, alco-bev, hospitality, F&B, consumer, or culture-led brands
• Experience planning or managing brand/content shoots
• Familiarity with Meta Business Suite, Ads Manager, Google Analytics, social scheduling tools, and reporting platforms
• Experience working with influencers, creators, and UGC
• Basic understanding of paid social and how organic and performance content work together