Content Strategist

Chaisuttabarindia; Indor; On-site; INR 300,000 - 540,000; Full time

Job summary

Chai Sutta Bar is seeking a Content Strategist to craft and execute content plans that connect with audiences and drive growth. The role focuses on storytelling, creativity, and aligning content with the brand vision.

You will build monthly calendars for Instagram, YouTube, and LinkedIn, develop hooks and scripts, and collaborate with editors and designers to deliver compelling campaigns across platforms. Apply your SEO and analytics mindset to boost visibility.

Qualifications

• 2+ years in content strategy, social media, or marketing.
• Strong storytelling and copywriting skills.
• Understanding of social media algorithms, SEO, and audience psychology.
• Ability to create high-impact hooks and engaging scripts.
• Knowledge of analytics tools for performance tracking.
• Creative mindset with problem-solving skills.
• Strong project management and collaboration skills.

Responsibilities

• Create monthly content calendars across Instagram, YouTube, and LinkedIn.
• Develop engaging content ideas, hooks, and viral formats.
• Create storyboards, scripts, and frameworks for videos, reels, and campaigns.
• Align content ideas with brand positioning, product launches, and business goals.
• Conduct competitor analysis and trend research for content innovation.
• Collaborate with video editors, designers, and social media managers.
• Optimize content for SEO and platform-specific algorithms.
• Track performance of content and provide insights for improvement.
• Experiment with new content formats (memes, reels, shorts, carousels, blogs, etc.).
• Ensure consistency in messaging, tone, and branding.

Skills

Content strategy

Social media

Storytelling

Copywriting

SEO

Analytics tools

Project management

Job description

We are looking for a Content Strategist who can develop and execute effective content plans that connect with our audience and drive business growth. This role is about storytelling, creativity, and aligning content with the overall brand vision.

Responsibilities:

• Create monthly content calendars across Instagram, YouTube, and LinkedIn.
• Develop engaging content ideas, hooks, and viral formats.
• Create storyboards, scripts, and frameworks for videos, reels, and campaigns.
• Align content ideas with brand positioning, product launches, and business goals.
• Conduct competitor analysis and trend research for content innovation.
• Collaborate with video editors, designers, and social media managers.
• Optimize content for SEO and platform-specific algorithms.
• Track performance of content and provide insights for improvement.
• Experiment with new content formats (memes, reels, shorts, carousels, blogs, etc.).
• Ensure consistency in messaging, tone, and branding.

Requirements:

• Work Experience – 2+ years in content strategy, social media, or marketing.
• Strong storytelling and copywriting skills.
• Understanding of social media algorithms, SEO, and audience psychology.
• Ability to create high-impact hooks and engaging scripts.
• Knowledge of analytics tools for performance tracking.
• Creative mindset with problem-solving skills.
• Strong project management and collaboration skills.

Chai Sutta Bar Is A Rapidly Growing Tea-Chain, Founded In 2016 By Two Young & Passionate Entrepreneurs – Anubhav Dubey And Anand Nayak.