Content Strategist

Good To Go; Mumbai; Sur place; INR 900 000 - 1 500 000; Plein temps

Résumé du poste

Good to Go is seeking a Content Strategist to craft brand narratives across digital platforms. You will develop strategy, calendars, and briefs to drive engagement and business results.

The role requires collaboration with designers, copywriters, and video editors across multiple brands. The ideal candidate has 3–5 years in content strategy or related fields, strong communication, and a deep understanding of major platforms like Instagram, X, and YouTube.

Qualifications

• 3–5 years of experience in content strategy, social media marketing, or digital marketing.
• Excellent written and verbal communication skills.
• Strong understanding of Instagram, X, YouTube and emerging social platforms.
• Experience with content planning, campaign ideation, and editorial calendars.
• Ability to manage multiple brands and meet deadlines.
• Proactive mindset with strong problem-solving and presentation skills.

Responsabilités

• Develop monthly and quarterly content strategies aligned with brand objectives.
• Create content pillars, content calendars, campaign ideas, and storytelling frameworks for social media.
• Research industry trends, audience behaviour, and competitor content.
• Write detailed creative briefs for designers, copywriters, and video editors.
• Brainstorm campaign concepts for launches, festivals, product promotions, and brand awareness initiatives.
• Collaborate with the creative team to ensure high-quality content execution.
• Analyse content performance and optimise strategies based on insights and platform analytics.
• Stay updated with the latest social media trends, platform updates, and viral content formats.
• Present content strategies and campaign ideas to internal teams and clients.
• Ensure all content aligns with the brand's tone of voice and communication guidelines.

Connaissances

Content strategy

Social media marketing

Digital marketing

Campaign ideation

Editorial calendars

Influencer marketing

Creator collaborations

Fintech brands

AI tools

Productivity tools

Attention to detail

Instagram

X

YouTube

Description du poste

Good to Go is looking for a creative and strategic Content Strategist who understands how to build brand narratives across digital platforms.

If you're passionate about social media, consumer behaviour, storytelling, and creating content that drives engagement and business results, we'd love to hear from you.

What you’ll work on:

• Develop monthly and quarterly content strategies aligned with brand objectives.
• Create content pillars, content calendars, campaign ideas, and storytelling frameworks for social media.
• Research industry trends, audience behaviour, and competitor content.
• Write detailed creative briefs for designers, copywriters, and video editors.
• Brainstorm campaign concepts for launches, festivals, product promotions, and brand awareness initiatives.
• Collaborate with the creative team to ensure high-quality content execution.
• Analyse content performance and optimise strategies based on insights and platform analytics.
• Stay updated with the latest social media trends, platform updates, and viral content formats.
• Present content strategies and campaign ideas to internal teams and clients.
• Ensure all content aligns with the brand's tone of voice and communication guidelines.

What you’ll bring:

• 3–5 years of experience in content strategy, social media marketing, or digital marketing.
• Excellent written and verbal communication skills.
• Strong understanding of Instagram, X, YouTube, and emerging social platforms.
• Experience with content planning, campaign ideation, and editorial calendars.
• Ability to manage multiple brands and meet deadlines.
• A proactive mindset with strong problem-solving and presentation skills.

Skills

• Experience working in a creative or social media agency.
• Familiarity with influencer marketing and creator collaborations.
• Knowledge of Fintech Brands, AI tools and productivity tools. (Bonus points if you know this)
• Strong attention to detail and excellent organisational skills.
• A collaborative team player who takes ownership of projects.

We move fast.

We collaborate openly.

And we care deeply about making work that feels relevant, intentional, and memorable.

If your work speaks before you do, we’d love to see it.