Content Strategist

Superstuff; Bengaluru; On-site; INR 700,000 - 1,100,000; Full time

Job summary

Superstuff is seeking a Content Strategist to turn insights into ideas and ideas into content that stops the scroll. You’ll shape how the brand communicates across Meta ads, social media and other digital touchpoints, sitting at the intersection of creative strategy, performance marketing, copywriting and brand thinking.

If you can write a great hook, build a compelling narrative, test messaging quickly, and shoot-ready content efficiently, we’d love to hear from you.

Qualifications

• 2-4 years of experience in content strategy, creative strategy, copywriting or similar role.
• Portfolio showing creative thinking, writing, and content execution.
• Experience with D2C brands, preferably in healthcare, sports, wellness, fitness or lifestyle.

Responsibilities

• Develop creative strategies and concepts across Meta ads, social media and digital channels.
• Write scripts for UGC, founder-led content, product-led content, testimonials, educational content and performance ads.
• Develop hooks, narratives, creative angles, and rapidly test different messaging and formats.
• Collaborate with internal teams and creators to take ideas from concept to shoot-ready execution.
• Build distinctive social formats and IPs that become recognisable to the audience.
• Work with the growth team to use creative performance data and audience insights to improve content.

Skills

Content strategy

Copywriting

Creative thinking

Performance marketing content

Scriptwriting

Brand thinking

UGC content

Job description

Overview

We re looking for a Content Strategist who can turn insights into ideas, and ideas into content that makes people stop scrolling.

You ll work across Meta ads, social media, and other brand touch-points , shaping how the brand communicates with its audience.

This role sits at the intersection of creative strategy, performance marketing, scriptwriting, copywriting, and brand thinking .

If you can write a great hook, build a compelling narrative, understand why a piece of content works (or doesn t), and turn an idea into a shoot-ready piece of content quickly and efficiently, we d love to hear from you.

What You ll Do

• Develop creative strategies and concepts across Meta ads, social media and digital channels .
• Write scripts for:
  
  • UGC
  • Founder-led content
  • Product-led content
  • Testimonials
  • Educational content
  • Performance ads
• Develop strong hooks, narratives, creative angles , and rapidly test different messaging and formats.
• Take ideas from concept script shoot execution , working with internal teams and creators.
• Build distinctive, repeatable social formats and IPs that become recognisable to the audience.
• Work with the growth team to use creative performance data and audience insights to improve and iterate.
• Own and evolve the brand voice across consumer touchpoints.
• Collaborate with designers, editors, creators, influencers, and external creative partners to execute content.
• Stay on top of social trends, creator formats, and advertising best practices , identifying what is relevant for the brand.
• Contribute to broader brand campaigns and communication across online and offline channels.

What We re Looking For

• 2-4 years of experience in content strategy, creative strategy, copywriting, advertising, or a similar role.
• Experience working with D2C brands , preferably in:
  
  • Healthcare
  • Sports
  • Wellness
  • Fitness
  • Lifestyle
• A portfolio demonstrating strong:
  
  • Creative thinking
  • Writing
  • Content execution
  • Performance marketing content
  • Organic social content
• Strong copywriting skills , with the ability to adapt writing across different platforms and audiences.
• Experience working with creators and influencers , particularly on UGC content.
• Must be able to shoot and create content yourself , including:
  
  • UGC
  • Talking-head videos
  • Social-first content
• Ability to work in a fast-paced environment and take ideas from concept to execution quickly.
• Excellent communication and collaboration skills .

Bonus Points If You

• Have worked at or with a creative agency .
• Have experience developing social IPs or recurring content formats .
• Can edit your own content .