Content & Creative Lead

Ace Blend; Mumbai; On-site; INR 900,000 - 1,500,000; Full time

Job summary

Ace Blend in Mumbai is seeking a dynamic Content Marketing Lead who lives for social media, digital culture, and bold storytelling. This role requires hands-on creative leadership, ideation, and the ability to translate brand ideas into exciting campaigns across Instagram, LinkedIn, YouTube, and more.

You will own end-to-end content strategy, calendar planning, shoots, events, and performance analytics, balancing creativity with growth objectives while collaborating with designers,

Qualifications

• 4-6 years of experience in Content Marketing, Social Media Marketing, Digital Marketing, or Creative Strategy.
• Experience working with D2C, wellness, beauty, lifestyle, nutrition, FMCG, or consumer brands.
• Proven experience in driving social media growth and engagement through content-led strategies.
• Strong understanding of social media platforms, algorithms, trends, and content performance metrics.
• Excellent creative thinking, storytelling, copywriting, and content planning skills.
• Strong understanding of brand building, brand tonality, and communication strategy.
• Excellent visual and aesthetic sense with a strong eye for detail.
• Experience planning and managing content shoots and creative productions.
• Comfortable creating content around events, launches, and real-time brand moments.
• Working knowledge of Meta Ads and digital performance metrics.
• Strong leadership and people-management skills.
• Ability to balance creativity with business and performance objectives.

Responsibilities

• Lead end-to-end content strategy and execution across Instagram, LinkedIn, YouTube, and other relevant digital platforms.
• Develop monthly and quarterly content calendars aligned with product launches, campaigns, and business priorities.
• Conceptualize creative campaigns, content ideas, and storytelling frameworks.
• Develop strong hooks, scripts, captions, CTAs, and content messaging.
• Ensure consistency in the brand's voice, tonality, communication style, and visual identity.
• Stay updated with emerging trends and translate relevant trends into meaningful brand content.
• Ensure all content is aesthetically strong, engaging, and aligned with the overall brand positioning.
• Develop and execute comprehensive digital and social media strategies aligned with business objectives.
• Drive brand awareness, audience engagement, community growth, and organic reach.
• Build long-term content and campaign roadmaps.
• Identify new digital platforms, content formats, and growth opportunities.
• Stay updated on social media algorithms, platform updates, and changing consumer behaviour.
• Develop strategies to strengthen the brand's digital presence and positioning.
• Lead creative planning and execution for brand shoots, product shoots, campaigns, and digital content productions.
• Work closely with photographers, videographers, designers, creators, and external production partners.
• Develop shoot concepts, mood boards, creative briefs, and storytelling directions.
• Ensure that all shoot outputs align with the brand's aesthetic and communication guidelines.
• Plan and oversee content creation during brand events, activations, launches, and other key moments.
• Identify opportunities to create real-time and trend-driven content during shoots and events.
• Ensure high-quality visual storytelling across all content formats.
• Have a working understanding of Meta Ads across Facebook and Instagram.
• Understand campaign objectives, audience targeting, budget allocation, and performance metrics.
• Monitor campaign performance and identify opportunities for optimisation.
• Analyse content performance, engagement trends, audience behaviour, and conversion insights.
• Use data and insights to improve future content and digital strategies.
• Track relevant KPIs and present actionable performance recommendations.
• Optimise social media profiles for improved discoverability and engagement.
• Improve bios, highlights, content formats, CTAs, and overall profile experience.
• Drive organic growth through platform-specific and trend-led strategies.
• Develop content strategies that improve audience retention and engagement.
• Identify high-performing content formats and scale successful ideas.
• Work closely with designers, video editors, and other creative resources to ensure a consistent flow of content for social media.
• Translate content ideas and strategies into clear creative briefs and requirements.
• Ensure enough posts, creatives, reels, and videos are planned and ready as per the content calendar.
• Review creative outputs to ensure they align with the brand's visual identity, aesthetics, and tonality.
• Coordinate with internal and external creative resources to ensure timely and high-quality content execution.
• Oversee community engagement across relevant social media platforms.
• Ensure timely and appropriate responses to comments, messages, and audience interactions.
• Develop strategies to build a strong and loyal brand community.
• Strengthen brand perception through meaningful and authentic communication.
• Identify opportunities to engage with audiences beyond regular content publishing.

Skills

Social media marketing

Creative thinking

Copywriting

Content planning

Brand building

Leadership

Content production

Performance metrics

Team management

Strategic thinking

Campaign concepting

Analytics interpretation

Tools

Meta Ads

Job description

We are looking for someone who is creative, energetic, fun, culturally aware, and full of ideas.

This is not a role for someone who simply follows a content calendar and posts regularly on social media. We want someone who can constantly think of fresh ideas, spot trends, experiment with new formats, and bring exciting creative energy to the brand.

The ideal candidate should:

• Be obsessed with social media, digital culture, trends, and content.
• Bring fresh, fun, and out-of-the-box ideas to the table.
• Be a strong creative thinker and strategist, not just an executor.
• Know what makes people stop scrolling, engage, share, and talk about content.
• Be able to turn simple brand or product ideas into exciting digital stories and campaigns.
• Have a strong understanding of visual aesthetics, brand style, and tonality.
• Be comfortable experimenting with new content formats and taking creative risks.
• Bring strong ideation for campaigns, shoots, launches, events, and real-time content.
• Be hands-on and excited to work closely with designers, creators, videographers, and the larger team.
• Balance creativity with strategy, ensuring that great ideas also contribute to brand growth.

Key Responsibilities:

• Lead end-to-end content strategy and execution across Instagram, LinkedIn, YouTube, and other relevant digital platforms.
• Develop monthly and quarterly content calendars aligned with product launches, campaigns, and business priorities.
• Conceptualize creative campaigns, content ideas, and storytelling frameworks.
• Develop strong hooks, scripts, captions, CTAs, and content messaging.
• Ensure consistency in the brand's voice, tonality, communication style, and visual identity.
• Stay updated with emerging trends and translate relevant trends into meaningful brand content.
• Ensure all content is aesthetically strong, engaging, and aligned with the overall brand positioning.

2. Digital Strategy & Brand Growth

• Develop and execute comprehensive digital and social media strategies aligned with business objectives.
• Drive brand awareness, audience engagement, community growth, and organic reach.
• Build long-term content and campaign roadmaps.
• Identify new digital platforms, content formats, and growth opportunities.
• Stay updated on social media algorithms, platform updates, and changing consumer behaviour.
• Develop strategies to strengthen the brand's digital presence and positioning.

3. Creative Production, Shoots & Event Content

• Lead creative planning and execution for brand shoots, product shoots, campaigns, and digital content productions.
• Work closely with photographers, videographers, designers, creators, and external production partners.
• Develop shoot concepts, mood boards, creative briefs, and storytelling directions.
• Ensure that all shoot outputs align with the brand's aesthetic and communication guidelines.
• Plan and oversee content creation during brand events, activations, launches, and other key moments.
• Identify opportunities to create real-time and trend-driven content during shoots and events.
• Ensure high-quality visual storytelling across all content formats.

4. Performance Marketing & Analytics

• Have a working understanding of Meta Ads across Facebook and Instagram.
• Understand campaign objectives, audience targeting, budget allocation, and performance metrics.
• Monitor campaign performance and identify opportunities for optimisation.
• Analyse content performance, engagement trends, audience behaviour, and conversion insights.
• Use data and insights to improve future content and digital strategies.
• Track relevant KPIs and present actionable performance recommendations.

5. Profile Optimisation & Organic Growth

• Optimise social media profiles for improved discoverability and engagement.
• Improve bios, highlights, content formats, CTAs, and overall profile experience.
• Drive organic growth through platform-specific and trend-led strategies.
• Develop content strategies that improve audience retention and engagement.
• Identify high-performing content formats and scale successful ideas.

6. Creative Coordination & Content Execution

• Work closely with designers, video editors, and other creative resources to ensure a consistent flow of content for social media.
• Translate content ideas and strategies into clear creative briefs and requirements.
• Ensure enough posts, creatives, reels, and videos are planned and ready as per the content calendar.
• Review creative outputs to ensure they align with the brand's visual identity, aesthetics, and tonality.
• Coordinate with internal and external creative resources to ensure timely and high-quality content execution.

7. Community Building & Engagement

• Oversee community engagement across relevant social media platforms.
• Ensure timely and appropriate responses to comments, messages, and audience interactions.
• Develop strategies to build a strong and loyal brand community.
• Strengthen brand perception through meaningful and authentic communication.
• Identify opportunities to engage with audiences beyond regular content publishing.

Experience & Skills

• 4-6 years of experience in Content Marketing, Social Media Marketing, Digital Marketing, or Creative Strategy.
• Experience working with D2C, wellness, beauty, lifestyle, nutrition, FMCG, or consumer brands.
• Proven experience in driving social media growth and engagement through content-led strategies.
• Strong understanding of social media platforms, algorithms, trends, and content performance metrics.
• Excellent creative thinking, storytelling, copywriting, and content planning skills.
• Strong understanding of brand building, brand tonality, and communication strategy.
• Excellent visual and aesthetic sense with a strong eye for detail.
• Experience planning and managing content shoots and creative productions.
• Comfortable creating content around events, launches, and real-time brand moments.
• Working knowledge of Meta Ads and digital performance metrics.
• Strong leadership and people-management skills.
• Ability to balance creativity with business and performance objectives.