Content Strategist

Idam Natural Wellness; Gurugram District; On-site; INR 900,000 - 1,500,000; Full time

Job summary

Bellavita in Gurugram is seeking a creative and data-driven Content Strategist to build Bellavita's content strategy across social, digital and brand channels. The ideal candidate turns consumer insights, culture and trends into content that drives attention, engagement and business growth.

You will develop content pillars and a calendar, create briefs, hooks and creative directions, and collaborate with creators, influencers, designers, video teams and marketing to plan Reels, UGC, influencer

Qualifications

• Proven experience in content strategy and calendar management.
• Strong understanding of consumer trends in beauty/D2C.
• Ability to translate insights into content that drives engagement.

Responsibilities

• Develop and own Bellavita's content strategy and content calendar.
• Identify consumer insights, cultural moments, trends and content opportunities.
• Develop content pillars, formats, themes and campaign ideas.
• Create strong content briefs, hooks, scripts and creative directions.
• Work closely with creators, influencers, designers, video teams and marketing.
• Develop strategies for Reels, UGC, influencer content, campaigns and product launches.
• Analyze content performance and optimize strategy based on data.
• Track competitors and emerging trends in beauty, fragrance, D2C and social media.
• Ensure content remains consistent with Bellavita's brand voice and positioning.
• Collaborate with performance marketing and e-commerce teams to create content that drives conversions.

Skills

Content strategy

Content calendar

Campaign planning

Influencer collaboration

Data-driven analysis

Tools

Social analytics

Content creation tools

Job description

Job Description - Content Strategist

Company: Bellavita

Role: Content Strategist

Location: Gurugram

Industry: Beauty & Personal Care / D2C

About the Role

We're looking for a creative and data-driven Content Strategist to build Bellavita's content strategy across social, digital and brand channels. The ideal candidate understands consumers, culture and trends - and knows how to turn them into content that drives attention, engagement and business growth.

Key Responsibilities

• Develop and own Bellavita's content strategy and content calendar.
• Identify consumer insights, cultural moments, trends and content opportunities.
• Develop content pillars, formats, themes and campaign ideas.
• Create strong content briefs, hooks, scripts and creative directions.
• Work closely with creators, influencers, designers, video teams and marketing.
• Develop strategies for Reels, UGC, influencer content, campaigns and product launches.
• Analyze content performance and optimize strategy based on data.
• Track competitors and emerging trends in beauty, fragrance, D2C and social media.
• Ensure content remains consistent with Bellavita's brand voice and positioning.
• Collaborate with performance marketing and e-commerce teams to create content that drives conversions.