Content Manager

Dr Rashel; Mumbai; On-site; INR 600,000 - 1,200,000; Full time

Job summary

Dr Rashel is seeking a creative Content Manager in Mumbai to build revenue-driven skincare content across social media, ecommerce, and digital platforms. You will plan content calendars, lead video-centric storytelling, and coordinate with influencers while ensuring brand consistency and performance-driven results.

Ideal candidates have 2+ years in beauty content management, strong skills in Instagram Reels, YouTube Shorts, and performance marketing, plus analytics-driven storytelling.

Qualifications

• 2+ years of experience in content management, preferably in beauty, skincare, cosmetics, or D2C brands.
• Strong understanding of Instagram Reels, YouTube Shorts, and short-form video storytelling.
• Knowledge of performance marketing and revenue-driven content strategies.
• Excellent scripting and creative briefing skills.
• Experience with social media analytics and reporting tools.
• Understanding of SEO and e-commerce content optimization.
• Strong communication, coordination, and project management abilities.
• Ability to identify trends quickly and convert them into high-performing content ideas.

Responsibilities

• Content Strategy Planning: Develop and execute monthly and quarterly content calendars aligned with marketing campaigns, product launches, seasonal moments, and skincare trends.
• Performance Tracking Reporting: Track and analyze key content performance metrics including reach, engagement, views, CTR, watch time, and conversions.
• Founder Face-of-Brand Strategy: Conceptualize and script founder-led content to position the founder as a credible and trustworthy voice in skincare.
• In-House Video Production Support: Ideate, brief, and coordinate in-house video shoots and guide the creative team on storytelling and execution quality.
• Content Brief Writing: Create detailed briefs for designers, videographers, copywriters, editors, and external creators.
• Brand Voice Content Governance: Maintain brand tone, messaging framework, and visual language across platforms.
• Influencer Creator Coordination: Identify trending creators and skincare influencers aligned with the brand.
• UGC Strategy: Curate user-generated content to build authenticity and community trust.
• E-commerce Website Oversight: Audit content across marketplaces and brand site for consistency and conversions.
• Trend Monitoring & Benchmarking: Stay updated on skincare content trends and competitor activities.
• Cross-Functional Collaboration: Work with marketing, product, e-commerce, design, and performance teams.

Skills

Content strategy

Video storytelling

Instagram Reels

YouTube Shorts

Performance marketing

SEO basics

Content analytics

Project management

Job description

Industry: Beauty / Skincare / Cosmetics Experience: 2 to 3 yrs Role Overview : We are looking for a highly creative and performance-driven Content Manager who understands how to create revenue-focused content strategies across social media, e-commerce, and digital platforms. The ideal candidate should have strong expertise in skincare content, trend forecasting, creator collaboration, and performance marketing-oriented storytelling. This role requires someone who can combine creativity with analytics to drive engagement, conversions, and brand growth across all customer touchpoints.

Key Responsibilities

• Content Strategy Planning: Develop and execute monthly and quarterly content calendars aligned with marketing campaigns, product launches, seasonal moments, and skincare trends. Create revenue-driven content strategies focused on increasing engagement, website traffic, and conversions. Brainstorm innovative content ideas for Instagram, YouTube, Facebook, X, and emerging social platforms.
• Performance Tracking Reporting: Track and analyze key content performance metrics including reach, engagement, views, CTR, watch time, and conversions. Generate regular reports and use insights to optimize future content strategies and improve ROI. Collaborate with performance marketing teams to align content with paid campaign objectives.
• Founder Face-of-Brand Strategy: Conceptualize and script founder-led content to position the founder as a credible and trustworthy voice in skincare. Develop storytelling formats that strengthen brand authority and audience trust.
• In-House Video Production Support: Ideate, brief, and coordinate in-house video shoots including tutorials, product demos, educational videos, behind-the-scenes content, and trend-based reels. Guide the creative team on storytelling, scripting, hooks, messaging, and execution quality.
• Content Brief Writing: Create detailed creative briefs for designers, videographers, copywriters, editors, and external creators. Ensure all deliverables maintain consistency in messaging, quality, and brand positioning.
• Brand Voice Content Governance: Own and maintain the brands tone of voice, messaging framework, and visual language across all platforms. Ensure all published content aligns with brand guidelines and compliance standards.
• Influencer Creator Coordination: Work closely with the influencer marketing team to identify trending creators, skincare influencers, and niche beauty voices aligned with the brand. Support creator collaborations with strong content direction and campaign alignment.
• UGC (User-Generated Content) Strategy: Identify and curate high-quality user-generated content to build authenticity and community trust. Develop strategies to encourage customer participation and content creation.
• E-commerce Website Oversight: Oversee and audit product descriptions, banners, blogs, landing pages, and marketplace content across platforms such as Amazon, Nykaa, Myntra, and the brand website. Ensure content consistency, accuracy, and conversion-focused communication.
• Trend Monitoring Competitive Benchmarking: Stay updated on social media trends, viral formats, audio trends, and emerging platform opportunities. Regularly analyze competitor and global skincare brand content to identify content gaps, inspiration, and differentiation opportunities.
• Cross-Functional Collaboration: Work closely with marketing, product, e-commerce, design, and performance teams to ensure alignment between content strategy and business goals.

Required Skills Qualifications

• 2+ years of experience in content management, preferably in beauty, skincare, cosmetics, or D2C brands.
• Strong understanding of Instagram Reels, YouTube Shorts, and short-form video storytelling.
• Knowledge of performance marketing and revenue-driven content strategies.
• Excellent scripting and creative briefing skills.
• Experience with social media analytics and reporting tools.
• Understanding of SEO and e-commerce content optimization.
• Strong communication, coordination, and project management abilities.
• Ability to identify trends quickly and convert them into high-performing content ideas.

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.