Content Strategist

Arambhspaces; New Delhi; Hybrid; INR 1,200,000 - 2,500,000; Full time

Benefits offered by this job

Direct access to leadership

Ownership role

Job summary

Arambhspaces is seeking a Content Strategist (AI-Driven) to build and execute a content roadmap for Instagram, LinkedIn, and web content, leveraging AI to scale quality and speed. The role emphasizes embedding AI into daily workflows and maintaining brand voice across formats.

You will own the content calendar, draft and edit copy, and collaborate with design resources while tracking performance to refine the strategy. Gurgaon on-site/hybrid setup is offered.

Qualifications

• Proven experience creating content strategy and execution (agency, brand, or in-house).
• Hands-on daily comfort with AI tools for content creation (prompt writing, AI copyediting, AI image/video tools).
• Strong writing skills able to adapt tone across formats (social, formal, sales-oriented).
• Understanding of Instagram/LinkedIn algorithms and content formats (reels, carousels, articles).
• Basic analytics tools knowledge (Instagram Insights, LinkedIn Analytics, Google Analytics).

Responsibilities

• Develop and own the content calendar across social media, website, and other brand touchpoints.
• Use AI tools to draft, ideate, and refine content faster while preserving brand voice.
• Translate business priorities into a consistent content narrative.
• Write and edit copy for social posts, captions, blogs, brochures, and marketing collateral.
• Collaborate with design/video resources to execute content.
• Track content performance and iterate strategy based on data.
• Stay current on platform trends and AI tools; recommend new tools/workflows.
• Ensure brand tone and visual consistency across all content.

Skills

Content strategy

AI content tools

Brand voice

Algorithm understanding

Analytics basics

Tools

ChatGPT/Claude

AI image/video tools

Job description

Content Strategist (AI-Driven)

Location: Gurgaon (On-site/Hybrid) | Experience: 25 years

About the Role

We're looking for a Content Strategist who can build and execute a content roadmap across digital platforms (Instagram, LinkedIn, website/blog) while using AI tools to scale output, sharpen quality, and speed up turnaround not someone who just knows about AI, but someone who actively works AI into their daily content workflow.

Key Responsibilities

• Develop and own the content calendar across social media, website, and other brand touchpoints
• Use AI tools (ChatGPT/Claude, image/video generation tools, editing assistants) to draft, ideate, and refine content faster without compromising brand voice
• Translate business priorities (brand positioning, launches, promotions) into a consistent content narrative
• Write and edit copy for social posts, captions, blogs, brochures, and marketing collateral
• Collaborate with design/video resources (in-house or freelance) to execute content
• Track content performance (engagement, reach, conversions) and iterate strategy based on data
• Stay current on platform trends, AI content tools, and best practices; recommend new tools/workflows to improve efficiency
• Ensure brand tone and visual consistency across all content

Requirements

• Proven experience creating content strategy and execution (agency, brand, or in-house)
• Hands-on, daily comfort with AI tools for content creation (prompt writing, AI copyediting, AI image/video tools)
• Strong writing skills able to adapt tone across formats (social, formal, sales-oriented)
• Understanding of Instagram/LinkedIn algorithms and content formats (reels, carousels, articles)
• Basic understanding of analytics tools (Instagram Insights, LinkedIn Analytics, Google Analytics)
• Bonus: experience in real estate, luxury, or fashion/retail content

What We Offer

• Opportunity to build content strategy from the ground up for a growing brand
• Direct access to leadership, high ownership role
• Fixed salary (based on experience)