Content Marketing Manager

XpertDox LLC; Dadri; On-site; INR 1,500,000 - 2,200,000; Full time

Benefits offered by this job

Health insurance

Provident fund

Leave policy

Job summary

XpertDox LLC in India is seeking a Content Marketing Manager who writes and ships blogs, whitepapers, e-books, LinkedIn content, and community answers to fuel the company’s inbound engine. You convert client interviews, podcasts, and testimonials into published written assets for a US audience.

This individual contributor role partners with the US marketing team, a design vendor, and company leadership to drive high-volume output and credible content on US healthcare topics.

Qualifications

• 5+ years of content writing, including US healthcare topics.
• Portfolio of published work in revenue cycle terminology.
• Ability to produce high volumes of content on a fixed calendar.
• Experience with long-form assets like whitepapers and e-books.
• Excellent written English suitable for publication.

Responsibilities

• Write and publish 3–4 website blogs per month on medical coding and healthcare AI.
• Publish 8–12 LinkedIn posts per month and manage Quora/Reddit cadence.
• Produce one long-form asset per quarter (whitepaper or e-book).
• Repurpose US recordings into written assets within two weeks of receipt.
• Draft LinkedIn articles and thought leadership pieces for leadership.
• Maintain content calendar and coordinate with the design vendor.
• Develop a 90-day plan and present progress quarterly.

Skills

Content writing

US healthcare knowledge

SEO fundamentals

GA4 analytics

High-volume content production

Education

Bachelor's degree or equivalent experience

Tools

Content management systems

Job description

Compensation: ₹15,00,000 to ₹22,00,000 base salary, based on experience, plus performance bonus

Reports To: Vice President of Marketing

About XpertDox

XpertDox is a healthcare technology company that uses AI and data analytics to improve healthcare efficiency. Our flagship platform, XpertCoding, is an autonomous medical coding platform that uses neural networks, machine learning, and natural language processing to automate medical coding, risk adjustment, clinical documentation improvement, and clinical care improvement.

As XpertDox grows following its Series A, we are expanding the marketing team behind the inbound engine that has powered the company's growth.

The Opportunity

The Content Marketing Manager is a hands-on writer who owns the production engine behind XpertDox's inbound marketing. This role writes and ships blogs, whitepapers, e-books, LinkedIn content, and community answers on Quora and Reddit, and converts every client interview, podcast, and testimonial recorded by the US marketing team into published written assets.

This is an individual contributor role with a manager title: the person in this seat personally produces the work. Success requires writing credibly about US medical coding, denials, payors, and revenue cycle operations for an audience of practice administrators, billing leaders, and healthcare executives.

The position reports to the Vice President of Marketing and works daily with the US marketing team, the design vendor, and company leadership.

Key Responsibilities

Content Production

• Write and publish 3 to 4 website blogs per month on medical coding, revenue cycle, denials, compliance, and healthcare AI topics.
• Write and schedule 8 to 12 LinkedIn posts per month, plus the ongoing Quora and Reddit answer cadence.

Long-Form Assets

• Produce one long-form asset per quarter: a whitepaper or e-book, from outline through final draft.

Repurposing US Recordings

• Convert every recording delivered by the US marketing team (podcast episodes, client interviews, video testimonials) into a written case study, blog post, and social series within two weeks of receipt.

Thought Leadership

• Draft LinkedIn articles and offsite thought leadership pieces for company leadership, including opinion pieces tied to industry news.

Planning and Coordination

• Maintain the monthly content calendar and report shipped content against plan.
• Coordinate with the design vendor for visuals accompanying written content.
• Challenge existing content strategy with evidence and propose alternatives.
• Author a 90-day plan within the first two weeks of employment and present progress in a quarterly review with the VP of Marketing.

Preferred Background

• Five or more years of content writing experience, with at least two years writing about US healthcare, medical billing, medical coding, or revenue cycle management for a US audience.
• A portfolio of published work demonstrating fluency in US revenue cycle terminology: denials, payors, E/M coding, claims, prior authorization, and related concepts.
• Demonstrated ability to personally produce high volumes of content on a fixed calendar, not solely manage writers or agencies.
• Experience writing long-form assets such as whitepapers, e-books, and guides, end to end.
• Excellent written English suitable for publication without heavy editing.
• Working knowledge of SEO fundamentals as they apply to content: keyword intent, structure, and internal linking.
• Experience at an RCM company, medical billing company, health IT company, or content agency serving US healthcare clients.
• Experience repurposing audio and video recordings into written assets.
• Experience with GA4 or similar analytics to understand how content performs.
• Bachelor's degree or equivalent experience.

Compensation and Benefits

Base salary of ₹15,00,000 to ₹22,00,000 per year, commensurate with experience, plus performance bonus.

Health insurance, provident fund, and leave per XIPL policy.

Why Join XpertDox

A working engine: XpertDox's inbound marketing has generated the company's entire client base, so your writing is the engine, not a support function.

Your byline matters: your work is published, read by US healthcare executives, and directly traced to new clients.

Freedom from bureaucracy: decisions here take days, not fiscal years, and there are no clearance processes or committee approvals between your draft and publication.

Growth: join the founding team of a marketing organization being built out after the company’s Series A.

XpertDox is an equal opportunity employer and considers qualified applicants without regard to legally protected characteristics.