Senior Digital Marketing Manager

blueBriX; Ernakulam; Presencial; INR 2.500.000 - 4.000.000; Jornada completa

Descripción de la vacante

blueBrix in Kochi, Kerala is seeking a Senior Digital Marketing Manager to own inbound lead generation end-to-end. You will strategize, run paid acquisition (Google Ads, LinkedIn Ads, retargeting), and build SEO-content that compounds.

You will drive content that sells, set up marketing automation, improve conversion rates, and report on pipeline metrics. This role requires hands-on execution and collaboration with sales.

Formación

• 10+ years in digital marketing, with at least 3 to 4 years owning B2B lead generation.
• Hands-on depth in paid search, paid social, SEO, and marketing automation.
• Experience marketing to US audiences in healthcare/healthtech/SaaS is a strong plus.

Responsabilidades

• Own inbound lead generation, end to end. Strategy, channels, budget, execution, reporting.
• Run paid acquisition with Google Ads, LinkedIn Ads, and retargeting; optimize for conversions.
• Build SEO: technical SEO, keyword strategy, content that ranks for buyers’ terms.
• Drive content that sells: case studies, landing pages, email nurtures, webinars, comparison pages.
• Set up and run marketing automation: lead scoring, nurture flows, clean handoff to sales.
• Fix the website's conversion problem: landing pages, CTAs, forms, A/B tests.
• Report on what matters: MQLs, SQLs, cost per lead, pipeline, CAC.
• Work closely with sales to address low-quality leads and improve outcomes.
• Manage agencies and freelancers and hold them to results.

Conocimientos

Digital marketing

B2B lead generation

Paid search

Paid social

SEO

Marketing automation

HubSpot

Google Analytics

Search Console

Content writing

A/B testing

Herramientas

Google Ads

LinkedIn Ads

HubSpot

Google Analytics

Search Console

Descripción del empleo

Senior Digital Marketing Manager

blueBrix | Kochi, Kerala | Full-Time | On-site

We need inbound leads. Real ones: US healthcare practices and organizations raising their hand because they want to talk to us about our EHR product and RCM services.

We want someone senior who can build it, own it, and be held accountable for the number. Not a social media coordinator, and not someone who needs an agency to do the thinking. We need someone who's done this before and knows what works.

Who We Are

blueBrix is a healthcare IT software product company. We build an EHR product and provide revenue cycle management (RCM) services to clients in the US. Our buyers are practice owners, administrators, and healthcare operators. They're busy and skeptical, and they get pitched constantly. Your job is to cut through that.

What You'll Actually Do

• Own inbound lead generation, end to end. Strategy, channels, budget, execution, reporting. The pipeline number is yours.
• Run paid acquisition. Google Ads, LinkedIn Ads, and retargeting, plus whatever else actually converts for US healthcare buyers. You'll spend money wisely and cut what isn't working without being told.
• Build SEO that compounds. You'll handle technical SEO, keyword strategy, and content that ranks for the terms our buyers search.
• Drive content that sells. Case studies, landing pages, email nurtures, webinars, and comparison pages. Content with a job to do, not content made for the sake of content.
• Set up and run marketing automation. Lead scoring, nurture flows, and a clean handoff to sales. MQLs that sales actually wants to call.
• Fix the website's conversion problem. Landing pages, CTAs, forms, A/B tests. Traffic that doesn't convert is just a cost.
• Report on what matters. MQLs, SQLs, cost per lead, pipeline influenced, and CAC. We don't want reports on vanity metrics.
• Work closely with sales. If sales says the leads are bad, you'll find out why and fix it.
• Manage agencies and freelancers where it makes sense, and hold them to results.

What You Need to Bring

• 10+ years in digital marketing, with at least 3 to 4 years owning B2B lead generation. You should have a number you were accountable for, and you should have hit it.
• Hands-on depth in paid search, paid social, SEO, and marketing automation. You can do the work yourself, not just manage people who do it.
• Experience marketing to US audiences. Healthcare, healthtech, or SaaS experience is a strong plus.
• Comfort with tools like HubSpot (or similar), Google Analytics, Search Console, and the ad platforms. You should be able to build a dashboard without waiting on anyone.
• Strong writing. You know what makes a US practice manager click and what makes them close the tab.
• A bias for testing, measuring, and killing ideas that don't pan out, including your own.

The Honest Part

• You’ll be building, not inheriting. Parts of our marketing engine are thin or missing. If you want a fully staffed team and a mature stack on day one, this isn't it.
• You’ll be hands‑on. Senior title, yes. But you'll be writing ad copy and fixing landing pages yourself, not just approving them.
• Our market is US-based. Expect some calls that overlap with US hours when coordinating with sales or clients.
• Healthcare is regulated. Our messaging has to be accurate and compliance‑aware. Growth hacks that cut corners don't fly here.
• You’ll be measured on pipeline. If inbound leads don't move, we'll both know.

Logistics

Location: Kochi, Kerala (on-site)

Type: Full-time, permanent

Reports to: [AVP of RevOps]

Compensation: Competitive, based on experience