Content Writer/Creater

Essence Innovation; Mohali; On-site; INR 600,000 - 1,000,000; Full time

Job summary

Essence Innovation is seeking a Content Creator / Producer to develop engaging content across formats for a healthcare audience. You will simplify complex healthcare and technology concepts into accessible stories, while aligning with Essence Health's tone and brand voice.

The role covers content strategy, product storytelling, thought leadership, and expert-led healthcare content, with collaboration across doctors, researchers, and product teams.

Qualifications

• Experience creating content for healthcare audiences is desirable.
• Ability to simplify complex healthcare/tech concepts for broad audiences.
• Experience across websites, blogs, social media, newsletters, campaigns and digital platforms.

Responsibilities

• Develop and execute content strategies across multiple formats.
• Create content for websites, blogs, social media, newsletters, campaigns, and digital platforms.
• Develop healthcare education and awareness content.
• Create product storytelling and feature-focused content.
• Develop founder and leadership thought-leadership content.
• Create expert-led healthcare content.
• Develop scripts for videos, reels, podcasts, and interviews.
• Plan and manage editorial calendars.
• Repurpose content across channels.
• Develop content optimized for search and AI-powered answer engines.
• Research healthcare topics and convert complex concepts into easy-to-understand content.
• Work with doctors, medical researchers, product managers, and subject-matter experts.
• Support campaign and product launches.
• Coordinate shoots when required.
• Develop camera-facing content where appropriate.
• Use AI tools for research, ideation, drafting, editing, and content optimization.
• Maintain consistency in Essence Health's tone, messaging, and brand voice.

Skills

Content strategy

Copywriting

Storytelling

Editorial planning

Product storytelling

Thought leadership

AI content strategy

Answer Engine Optimization

Content repurposing

Script writing

Job description

Company Description

Essence Innovation is building an AI-powered health app designed to put individuals at the center of their own healthcare. The platform allows users to manage medical records, access real-time health insights, and connect with global healthcare services in a single, secure environment. By making complete medical histories accessible and organized, the app supports informed decisions and ongoing health monitoring. Essence Innovation focuses on data ownership, enabling users to take control of their medical information and, in turn, their overall well-being.

Experience:

2–4+ Years

Domain:

Content / Brand / Healthcare / Digital Media

About the Role

Company Description

Essence Innovation is building an AI-powered health app designed to put individuals at the center of their own healthcare. The platform allows users to manage medical records, access real-time health insights, and connect with global healthcare services in a single, secure environment. By making complete medical histories accessible and organized, the app supports informed decisions and ongoing health monitoring. Essence Innovation focuses on data ownership, enabling users to take control of their medical information and, in turn, their overall well-being.

Experience:

2–4+ Years

Domain:

Content / Brand / Healthcare / Digital Media

We are looking for a Content Creator / Producer who can develop compelling, credible, and engaging content across multiple formats.

The ideal candidate should be comfortable creating content for healthcare audiences while simplifying complex healthcare and technology concepts into clear, accessible stories.

Key Responsibilities

• Develop and execute content strategies.
• Create content for websites, blogs, social media, newsletters, campaigns, and digital platforms.
• Develop healthcare education and awareness content.
• Create product storytelling and feature-focused content.
• Develop founder and leadership thought-leadership content.
• Create expert-led healthcare content.
• Develop scripts for videos, reels, podcasts, and interviews.
• Plan and manage editorial calendars.
• Repurpose content across multiple channels.
• Develop content optimized for search and AI-powered answer engines.
• Research healthcare topics and convert complex concepts into easy-to-understand content.
• Work with doctors, medical researchers, product managers, and subject-matter experts.
• Support campaign and product launches.
• Participate in and coordinate shoots when required.
• Develop camera-facing content where appropriate.
• Use AI tools for research, ideation, drafting, editing, and content optimization.
• Maintain consistency in Essence Health's tone, messaging, and brand voice.

Required Skills

• Content strategy
• Copywriting
• Storytelling
• Editorial planning
• Product storytelling
• Thought leadership
• Founder/expert content
• AI-search content strategy
• Answer Engine Optimization
• AI-assisted content creation
• Content repurposing
• Script writing
• Camera-facing content
• Shoot direction
• Health literacy
• Ability to simplify complex healthcare concepts

Healthcare, SaaS, health-tech, or other high-trust category experience is preferred.