Medical Content Writer

WhiteCoats; Hyderabad; On-site; INR 600,000 - 1,200,000; Full time

Benefits offered by this job

Competitive compensation package

Career development & certifications

Health benefits

Job summary

WhiteCoats, a ValueMomentum business unit, seeks an experienced Medical Content Writer to lead content strategy, focusing on clinical accuracy, SEO, and digital marketing to enhance doctors’ online presence.

The role requires 1–4 years in healthcare content, strong SEO skills, and ability to collaborate with Growth, Tech, and CRM teams to drive lead generation and patient engagement.

Qualifications

• 1–4 years in healthcare content or health tech marketing.
• Proven SEO and performance-driven content experience.
• Familiarity with Google algorithms, SEM tools, and keyword planning.

Responsibilities

• Lead SEO-optimized medical content creation (blogs, articles, website copy, creatives, ads).
• Align content with doctor branding, patient engagement, and lead generation goals.
• Collaborate with SEO/marketing to identify keywords and topics; fill content gaps.

Skills

SEO content writing

Healthcare marketing

Keyword research

CMS

Google algorithms

Canva

Figma

Analytics tools

Leadership

Education

MBBS

Bachelor's in life sciences

Tools

CMS

Canva

Figma

Job description

WhiteCoats, A Business Unit of ValueMomentum

Senior Level: Associate

Job Function: Medical Content Writer

About Whitecoats

WhiteCoats empowers hospitals, clinics and labs by providing innovative digital solutions in marketing and operations that enhance patient acquisition, retention and engagement. By integrating technology with personalised support. We are a team of 120+ experts working towards a common goal - practice growth excellence. As an inside sales associate, you will be crucial in promoting and selling digital solutions to medical practitioners, focusing on client acquisition, retention, and building long lasting relationships.

Role Overview:

We are looking for a dynamic and experienced Medical Content Writer who can lead our content strategy with deep understanding of clinical accuracy, SEO best practices, creative storytelling, and digital marketing. This role demands both strategic thinking and hands‑on execution to create content that enhances doctors’ digital presence and builds patient trust across platforms.

Key Responsibilities:

• Lead the planning and development of SEO-optimized medical content (blogs, articles, website copy, creatives, ads) tailored to individual doctor specialties and services.
• Align content with platform goals for doctor branding, patient engagement, and lead generation.
• SEO & Digital Marketing Integration
• Collaborate with SEO and marketing teams to identify top-performing keywords, trending topics, and content gaps.
• Create content that drives traffic, ranks high on search engines, and converts into action.
• Creative & Design Alignment
• Guide design team on visual assets that complement the content (infographics, banners, videos, carousels).
• Ensure consistency in medical illustrations, creatives, and social posts with content objectives.
• Market & Audience Insight
• Keep pulse on patient behavior, disease trends, treatment queries, and doctor marketing needs.
• Work closely with customer-facing teams to translate doctor expectations into digital content solutions.
• Cross-functional Collaboration
• Partner with Growth, Tech, Product, and CRM teams for publishing automation, lead nurturing, and patient communication.

Required Skills & Experience:

• 1-4 years of experience in healthcare content, preferably in digital marketing agencies, health tech, or hospital marketing
• Proven ability to create impactful SEO and performance-driven content
• Understanding of Google algorithms, SEM tools, and keyword planning
• Familiarity with CMS, Canva/Figma, and analytics tools is a plus
• Excellent communication, leadership, and stakeholder management skills

Education & Certifications (Preferred):

• Education in medical field (preferably MBBS) with strong flair for medical writing and marketing
• Prior exposure to brand storytelling, ad copywriting, or campaign ideation in the healthcare space
• Comfort working in fast-paced, collaborative environments

Why Join Us?

• Be part of a high-impact platform transforming how doctors grow digitally
• Collaborate with cross-functional innovators in health tech and patient engagement
• Opportunity to build scalable content systems that shape digital healthcare narratives

Company Benefits:

• Compensation - Competitive compensation package comparable to the best in the industry.
• Career Growth - Career development, comprehensive training & certification programs, and fast track growth for high potential associates.
• Benefits: Comprehensive health benefits and life insurance.

About ValueMomentum

ValueMomentum is a leading solutions provider for the global property & casualty insurance industry, supported by deep domain and technology capabilities. We offer a comprehensive suite of advisory, development, implementation, and maintenance services across the entire P&C insurance value chain. This includes Underwriting, Claims, Distribution, and more, empowering insurers to stay ahead with sustained growth, high performance, and enhanced stakeholder value. Trusted by over 75 insurers, ValueMomentum is one of the largest standalone insurance-focused solutions providers to the US insurance industry.

ValueMomentum’s WhiteCoats platform is one of India’s top knowledge-sharing, networking, and engagement platform for medical professionals. Following its inception in 2016, it has gone on to create a strong following of highly engaged doctors looking to stay updated and collaborate with each other.